Newspaper advertising and online advertising – the easy way

A great way to make sure your advertising costs stay within affordable limits is to use newspaper advertising in combination with online advertising on newspaper websites. Web Windows can help you maximise your newspaper and online advertising campaigns. We are the best in the business and we know the world of newspaper advertising inside out. Our key media buying recommendations will boost your online advertising strategy and make your advertising budget work harder than ever.

How does online advertising work with newspaper advertising?

  • Achieving awareness of a brand or a product can be done much more quickly by using a combination of online advertising and traditional newspaper advertising. Online advertising is great for raising the profile of your product but when customers also see related newspaper advertising, this encourages a strong feeling of trust. Choosing credible and respected media outlets for your newspaper advertising can boost customer confidence because of the ‘halo-effect’ that comes from a link with the quality press.
  • People tend to research products on the internet and then use information from newspaper advertising to decide where and when to buy. Nearly 30% of internet-using newspaper readers are likely to go online to research at least one product that they first come across in newspaper advertising.

  • Internet advertising can complement newspaper advertising by reaching different target audiences. The audiences for respected news sites online and the colour supplements of a printed newspaper can be very different.

"Newspaper advertising drives web traffic consumer purchasing" quote from Google research.

"In the first half of 2009 internet advertising weathered the recession and grew by 4.6%..." quote from IABUK Research.

Online advertising on newspaper websites with Web Windows

For every small business keen to advertise their products available online, Web Windows opens up the world of colour advertising in the weekend supplement sections of seven broadsheet newspapers. It is now possible to complement this with online advertising in the form of attractive and high profile banner advertising in the online editions of some of these leading newspapers.

Using banner advertising with the Guardian, for example, will enable you to reach a huge potential audience. Around 12 million people visit the online version of this British broadsheet every month and each round of banner advertising is guaranteed upwards of 10,000 impressions each month, making it excellent value for money. This type of online advertising is affordable for every small business keen to boost its website sales.

Magazine advertising to drive traffic to your website

If used well, magazine advertising can be one of the most effective ways of flooding your site with high spending traffic. However, magazine advertising costs can be dauntingly high. Web Windows works with you to make sure that every magazine advertising pound you pay out is spent wisely. You will benefit from:

  • A rise in the flow of enquiries from your website
  • Significantly more online sales
  • An increase in repeat orders
  • Improved customer loyalty and a long-term competitive advantage

For a one-off cheap magazine advertising deal to test the market visit our This Week's Deals section. If you are looking for a more considered advertising strategy, then you'll find our Ready Made Campaigns useful.

What we can do for small businesses

The success of our business depends on the short term success of our customers. That’s why we provide help and advice on your whole approach to media advertising. We can show you how to combine magazine advertising with newspaper and online advertising to make the biggest impression possible! We also promise not to pressurise you into making a decision that might not be right for your business.

So, if you have discovered this site for the first time and you’re concerned about the rising cost of newspaper advertising, internet advertising or magazine advertising – talk to us. You could be on the verge of saving thousands of pounds.

Daily Marketing News


ASA to launch consumer awareness drive to regulate online advertising Print E-mail
Thursday, 11 March 2010 08:56
The Advertising Standards Authority is all set to launch its first consumer marketing campaign later this year. The aim of the campaign is to highlight its regulation of online advertising when the extension of the CAP Code to all forms of online advertising comes into effect.
 
Online shopping becomes safer with drop in credit fraud Print E-mail
Wednesday, 10 March 2010 11:59
The latest figures from the UK Cards Association shows credit and debit card fraud totalled £440 million in 2009, which is a drop of 28 per cent from the previous year's figures. This spells good news for the UK consumers, retailers and the industry.
 
ABCe statistics reveal an impressive rise in the UK papers online figures Print E-mail
Monday, 08 March 2010 10:44
According to the figures released by ABCe, newspaper websites have 153.2 million monthly unique users. With this figure the sites of the seven big newspapers set a new record high after the low of 139.8 million in August.
 
IABUK: Online can drive offline sales Print E-mail
Thursday, 04 March 2010 09:21
The recently concluded IAB's Retail Forum provided key insights into current consumer behaviour. Case studied presented during the meetings showed how various aspects of internet advertising can drive sales and help to build relationships. The speakers provided delegates with new and innovative tools to do this, ranging from social media to display advertising.
 
Outsell forecasts a rise in online advertising Print E-mail
Tuesday, 09 March 2010 07:58
According to a new report from Outsell, online advertising and marketing will see an impressive rise in 2010 with companies spending spend $119.6 billion on online and digital strategies, from search engine keywords to webinars. Print magazine advertising will also rise by 1.9 percent to $9.4 billion even with the popularity of online channels.
 
Women shop online more frequently while men spend more Print E-mail
Friday, 05 March 2010 06:04
According to a recently published “E-Retail Report 2009” by Deutsche Card Services study, women tend to look for bargains on the internet more often than men, while men spend more online. The study shows that women initiate six out of ten online retail purchases in Europe, while men on the other hand spend on average EUR 111.50 per purchase, i.e. EUR 33.41 more than women.
 
Times and Telegraph new bulk sales policy will not effect advertising Print E-mail
Wednesday, 03 March 2010 09:26
Times Newspapers (TN) and the Telegraph Media Group (TMG) are all set to scrap their bulk sales. Both companies had earlier been selling copies to airlines and hotels at discounted prices. The move follows Guardian Media Group's decision in August to stop all its bulk copies of The Guardian and The Observer.
 
More Articles...
<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>

Page 1 of 35

Advertising Rates, Advertising Campaign, National Advertising, Media Advertising