Key Facts

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  • The Independent on Saturday Magazine appeals to an intelligent readership of 715,000
  • The Independent broke the mould of quality newspapers by being the first newspaper in the UK to adopt a compact format.
  • Regular features each week that include celebrity interviews, current affairs, art or photographic exhibitions.
  • There is also a mix of games and crosswords, weekly contributors and regular lifestyle columns.
  • The Independent Magazine is over twice as likely to attract the lucrative target audience of ABC1 men aged 18-34

 

Demographic Profile

 

Source: NRS Jan 08 - Jun 08 Readership - 000s Cover % Profile %
All Adults 706 1.4 100
Men 432 1.8 61
Women 274 1.1 39
Age      
15-24 115 1.4 16
25-34 114 1.5 16
35-44 145 1.6 21
45-54 127 1.6 18
55-64 109 1.5 15
65+ 96 1 14
Social Class      
AB Adults 401 3.1 57
ABC1 Adults 616 2.3 87
ABC1C2 Adults 671 1.8 95
C1 Adults 215 1.5 3
C2 Adults 55 0.5 8
DE Adults 35 0.3 5
       
AB Men 253 3.8 36
ABC1 Men 370 2.8 52
ABC1C2 Men 402 2.2 57
C1 Men 117 1.8 17
C2 Men 32 0.6 5
DE Men 29 0.6 4
       
AB Women 147 2.3 21
ABC1 Women 246 1.8 35
ABC1C2 Women 268 1.4 38
C1 Women 99 1.3 14
C2 Women 22 0.5 3
DE Women 6 0.1 1
ITV Region      
Anglia 67 1.4 9
Border 5 0.8 1
London 268 2.2 38
Central 127 1.3 18
Wales & West 55 1.2 8
Grampian 4 0.4 1
Yorkshire 44 0.8 6
West Country 34 1.8 5
Meridian 103 1.9 15
Granada 69 1.1 10
Tyne Tees 30 1 4
Central Scotland 12 0.4 2

 

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