Newspaper advertising and online advertising – the easy way

A great way to make sure your advertising costs stay within affordable limits is to use newspaper advertising in combination with online advertising on newspaper websites. Web Windows can help you maximise your newspaper and online advertising campaigns. We are the best in the business and we know the world of newspaper advertising inside out. Our key media buying recommendations will boost your online advertising strategy and make your advertising budget work harder than ever.

How does online advertising work with newspaper advertising?

  • Achieving awareness of a brand or a product can be done much more quickly by using a combination of online advertising and traditional newspaper advertising. Online advertising is great for raising the profile of your product but when customers also see related newspaper advertising, this encourages a strong feeling of trust. Choosing credible and respected media outlets for your newspaper advertising can boost customer confidence because of the ‘halo-effect’ that comes from a link with the quality press.
  • People tend to research products on the internet and then use information from newspaper advertising to decide where and when to buy. Nearly 30% of internet-using newspaper readers are likely to go online to research at least one product that they first come across in newspaper advertising.

  • Internet advertising can complement newspaper advertising by reaching different target audiences. The audiences for respected news sites online and the colour supplements of a printed newspaper can be very different.

"Newspaper advertising drives web traffic consumer purchasing" quote from Google research.

"In the first half of 2009 internet advertising weathered the recession and grew by 4.6%..." quote from IABUK Research.

Online advertising on newspaper websites with Web Windows

For every small business keen to advertise their products available online, Web Windows opens up the world of colour advertising in the weekend supplement sections of seven broadsheet newspapers. It is now possible to complement this with online advertising in the form of attractive and high profile banner advertising in the online editions of some of these leading newspapers.

Using banner advertising with the Guardian, for example, will enable you to reach a huge potential audience. Around 12 million people visit the online version of this British broadsheet every month and each round of banner advertising is guaranteed upwards of 10,000 impressions each month, making it excellent value for money. This type of online advertising is affordable for every small business keen to boost its website sales.

Magazine advertising to drive traffic to your website

If used well, magazine advertising can be one of the most effective ways of flooding your site with high spending traffic. However, magazine advertising costs can be dauntingly high. Web Windows works with you to make sure that every magazine advertising pound you pay out is spent wisely. You will benefit from:

  • A rise in the flow of enquiries from your website
  • Significantly more online sales
  • An increase in repeat orders
  • Improved customer loyalty and a long-term competitive advantage

For a one-off cheap magazine advertising deal to test the market visit our This Week's Deals section. If you are looking for a more considered advertising strategy, then you'll find our Ready Made Campaigns useful.

What we can do for small businesses

The success of our business depends on the short term success of our customers. That’s why we provide help and advice on your whole approach to media advertising. We can show you how to combine magazine advertising with newspaper and online advertising to make the biggest impression possible! We also promise not to pressurise you into making a decision that might not be right for your business.

So, if you have discovered this site for the first time and you’re concerned about the rising cost of newspaper advertising, internet advertising or magazine advertising – talk to us. You could be on the verge of saving thousands of pounds.

Daily Marketing News


Online sales show yearly growth of 10% Print E-mail
Thursday, 22 October 2009 09:58

The online sales in the UK showed a growth of 8% to £3.9bn for the month of September while the month-on-month growth was pinned at 1.9%, by the IMRG Capgemini e-Retail Sales Index.
 
Gap to launch UK online shopping site Print E-mail
Tuesday, 20 October 2009 10:26

Gap has recently teamed up with Asos.com to test the sale of its clothing ranges online before launching its own UK site. The company is also ready with its expansion plans in the international arena and is considering opening its first Gap store in China and launching eCommerce ventures in Canada and the UK.
 
Online shopping can boost UK economy Print E-mail
Thursday, 15 October 2009 10:04

According to the latest report by PriceWaterhouseCoopers the UK economy will greatly benefit by getting everyone online in the UK. The report states that the economic boost would be approximately £22bn.
 
E-commerce to account for 15 per cent of total global marketing spend Print E-mail
Tuesday, 13 October 2009 09:29


The popularity of online marketing is increasing and if the latest figures are to go by, advertising expenditure on the internet will account for 15 per cent of total global marketing spend in 2010. The study conducted by GroupM revealed that the proportion of the amount spent on advertising that goes towards internet marketing will be two percentage points higher than in 2009.
 
38 percent of British internet users have a social networking site profile Print E-mail
Friday, 16 October 2009 11:42

The increase in online shopping has given to a lot of interest in the social networking media with people exchanging views and reviews on products and services on offer. A recent study now states that the number of British adults signing up to social networking sites such as Facebook and MySpace has almost doubled in the last two years.
 
Marks & Spencer to set up an online food shopping service Print E-mail
Wednesday, 14 October 2009 13:13

The popularity of grocery shopping on the internet will grow for another decade, says the web retail body IMRG and taking advantage of this growing market, Marks and Spencer is planning to set up an online food shopping service. The chain had previously considered the idea in the past but had stepped back because of the huge costs of setting up the distribution network. But now it seems it is ready to take the plunge.
 
OAA Report: Traditional advertising media more effective than online media Print E-mail
Monday, 12 October 2009 06:30

A recent study by econometricians at BrandScience for the Outdoor Advertising Association (OAA) shows that for every £1 spent on newspaper and magazine advertising, retailers get a sales increase of £6.23. For every £1 retailers spend on television and outdoor advertising, their revenues increase by £3.57.
 
More Articles...
<< Start < Prev 11 12 13 14 15 16 17 18 19 20 Next > End >>

Page 11 of 35

Advertising Rates, Advertising Campaign, National Advertising, Media Advertising