Newspaper advertising and online advertising – the easy way

A great way to make sure your advertising costs stay within affordable limits is to use newspaper advertising in combination with online advertising on newspaper websites. Web Windows can help you maximise your newspaper and online advertising campaigns. We are the best in the business and we know the world of newspaper advertising inside out. Our key media buying recommendations will boost your online advertising strategy and make your advertising budget work harder than ever.

How does online advertising work with newspaper advertising?

  • Achieving awareness of a brand or a product can be done much more quickly by using a combination of online advertising and traditional newspaper advertising. Online advertising is great for raising the profile of your product but when customers also see related newspaper advertising, this encourages a strong feeling of trust. Choosing credible and respected media outlets for your newspaper advertising can boost customer confidence because of the ‘halo-effect’ that comes from a link with the quality press.
  • People tend to research products on the internet and then use information from newspaper advertising to decide where and when to buy. Nearly 30% of internet-using newspaper readers are likely to go online to research at least one product that they first come across in newspaper advertising.

  • Internet advertising can complement newspaper advertising by reaching different target audiences. The audiences for respected news sites online and the colour supplements of a printed newspaper can be very different.

"Newspaper advertising drives web traffic consumer purchasing" quote from Google research.

"In the first half of 2009 internet advertising weathered the recession and grew by 4.6%..." quote from IABUK Research.

Online advertising on newspaper websites with Web Windows

For every small business keen to advertise their products available online, Web Windows opens up the world of colour advertising in the weekend supplement sections of seven broadsheet newspapers. It is now possible to complement this with online advertising in the form of attractive and high profile banner advertising in the online editions of some of these leading newspapers.

Using banner advertising with the Guardian, for example, will enable you to reach a huge potential audience. Around 12 million people visit the online version of this British broadsheet every month and each round of banner advertising is guaranteed upwards of 10,000 impressions each month, making it excellent value for money. This type of online advertising is affordable for every small business keen to boost its website sales.

Magazine advertising to drive traffic to your website

If used well, magazine advertising can be one of the most effective ways of flooding your site with high spending traffic. However, magazine advertising costs can be dauntingly high. Web Windows works with you to make sure that every magazine advertising pound you pay out is spent wisely. You will benefit from:

  • A rise in the flow of enquiries from your website
  • Significantly more online sales
  • An increase in repeat orders
  • Improved customer loyalty and a long-term competitive advantage

For a one-off cheap magazine advertising deal to test the market visit our This Week's Deals section. If you are looking for a more considered advertising strategy, then you'll find our Ready Made Campaigns useful.

What we can do for small businesses

The success of our business depends on the short term success of our customers. That’s why we provide help and advice on your whole approach to media advertising. We can show you how to combine magazine advertising with newspaper and online advertising to make the biggest impression possible! We also promise not to pressurise you into making a decision that might not be right for your business.

So, if you have discovered this site for the first time and you’re concerned about the rising cost of newspaper advertising, internet advertising or magazine advertising – talk to us. You could be on the verge of saving thousands of pounds.

Daily Marketing News


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