Newspaper advertising and online advertising – the easy way

A great way to make sure your advertising costs stay within affordable limits is to use newspaper advertising in combination with online advertising on newspaper websites. Web Windows can help you maximise your newspaper and online advertising campaigns. We are the best in the business and we know the world of newspaper advertising inside out. Our key media buying recommendations will boost your online advertising strategy and make your advertising budget work harder than ever.

How does online advertising work with newspaper advertising?

  • Achieving awareness of a brand or a product can be done much more quickly by using a combination of online advertising and traditional newspaper advertising. Online advertising is great for raising the profile of your product but when customers also see related newspaper advertising, this encourages a strong feeling of trust. Choosing credible and respected media outlets for your newspaper advertising can boost customer confidence because of the ‘halo-effect’ that comes from a link with the quality press.
  • People tend to research products on the internet and then use information from newspaper advertising to decide where and when to buy. Nearly 30% of internet-using newspaper readers are likely to go online to research at least one product that they first come across in newspaper advertising.

  • Internet advertising can complement newspaper advertising by reaching different target audiences. The audiences for respected news sites online and the colour supplements of a printed newspaper can be very different.

"Newspaper advertising drives web traffic consumer purchasing" quote from Google research.

"In the first half of 2009 internet advertising weathered the recession and grew by 4.6%..." quote from IABUK Research.

Online advertising on newspaper websites with Web Windows

For every small business keen to advertise their products available online, Web Windows opens up the world of colour advertising in the weekend supplement sections of seven broadsheet newspapers. It is now possible to complement this with online advertising in the form of attractive and high profile banner advertising in the online editions of some of these leading newspapers.

Using banner advertising with the Guardian, for example, will enable you to reach a huge potential audience. Around 12 million people visit the online version of this British broadsheet every month and each round of banner advertising is guaranteed upwards of 10,000 impressions each month, making it excellent value for money. This type of online advertising is affordable for every small business keen to boost its website sales.

Magazine advertising to drive traffic to your website

If used well, magazine advertising can be one of the most effective ways of flooding your site with high spending traffic. However, magazine advertising costs can be dauntingly high. Web Windows works with you to make sure that every magazine advertising pound you pay out is spent wisely. You will benefit from:

  • A rise in the flow of enquiries from your website
  • Significantly more online sales
  • An increase in repeat orders
  • Improved customer loyalty and a long-term competitive advantage

For a one-off cheap magazine advertising deal to test the market visit our This Week's Deals section. If you are looking for a more considered advertising strategy, then you'll find our Ready Made Campaigns useful.

What we can do for small businesses

The success of our business depends on the short term success of our customers. That’s why we provide help and advice on your whole approach to media advertising. We can show you how to combine magazine advertising with newspaper and online advertising to make the biggest impression possible! We also promise not to pressurise you into making a decision that might not be right for your business.

So, if you have discovered this site for the first time and you’re concerned about the rising cost of newspaper advertising, internet advertising or magazine advertising – talk to us. You could be on the verge of saving thousands of pounds.

Daily Marketing News


Times and Telegraph new bulk sales policy will not effect advertising Print E-mail
Wednesday, 03 March 2010 09:26
Times Newspapers (TN) and the Telegraph Media Group (TMG) are all set to scrap their bulk sales. Both companies had earlier been selling copies to airlines and hotels at discounted prices. The move follows Guardian Media Group's decision in August to stop all its bulk copies of The Guardian and The Observer.
 
ABCe changes focus in reporting online newspaper audiences from monthly to daily figures Print E-mail
Tuesday, 02 March 2010 04:34
The ABCe has changed its focus in reporting national newspaper online audiences, with the aim to emphasize daily rather than monthly figures. The reports released by the Bureau would have in its headline number the daily average of browsing devices accessing a website.
 
Consumers trust newspaper sites more than social networks, TV and radio sites for advertising Print E-mail
Thursday, 25 February 2010 10:02

According to a recent comScore 2009 survey commissioned by the Newspaper Association of America, newspaper sites are seen as the most trustworthy source of ads. Consumers say that they trust newspaper site ads more than the ads they see on portals, specialty sites, social networks, local TV or radio sites. This is because they find newspaper online ads to be more credible, more local, more current, and from more familiar sources. Also newspaper sites offer an ideal combination of local content and advertising.
 
Online shopping offers the best deals Print E-mail
Tuesday, 23 February 2010 08:23


Many recent reports support the fact that online shopping is on the rise. This fact found further support in the findings by online payment service PayPal, which has predicted that online spending will rise from £8.9billion this year to as much as £21.3billion two years from now.
 
Almost half the adult population now shops online in UK Print E-mail
Friday, 26 February 2010 08:54
According to a new date released by the British Population Survey, nearly half of UK’s adult population (48.7 per cent) made purchases over the internet during the last quarter of 2009.  2008 figures for the same period were 45.4 per cent. Further, 47.5 per cent ordered non-grocery items online, a rise from 44.1 per cent year-on-year.
 
UK online shopping rises 5 percent to £4.3bn in January Print E-mail
Wednesday, 24 February 2010 09:23
Online shopping in the UK registered a five per cent year-on-year increase in January, totalling over £4 billion, according to the latest online retail figures released by IMRG Capgemini e-Retail Sales Index.
 
Online spending in the UK set to reach £21.3 billion by the end of 2011 Print E-mail
Monday, 22 February 2010 09:01
Online shopping, which is on the rise in the UK, is all set to touch greater heights, with predictions showing that the figures would reach £21.3 billion by the end of 2011. In fact, a new report by PayPal reveals that online spending is the only factor that will enable the British retail sector to grow by the end of 2011.
 
More Articles...
<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>

Page 2 of 35

Advertising Rates, Advertising Campaign, National Advertising, Media Advertising