Newspaper advertising and online advertising – the easy way

A great way to make sure your advertising costs stay within affordable limits is to use newspaper advertising in combination with online advertising on newspaper websites. Web Windows can help you maximise your newspaper and online advertising campaigns. We are the best in the business and we know the world of newspaper advertising inside out. Our key media buying recommendations will boost your online advertising strategy and make your advertising budget work harder than ever.

How does online advertising work with newspaper advertising?

  • Achieving awareness of a brand or a product can be done much more quickly by using a combination of online advertising and traditional newspaper advertising. Online advertising is great for raising the profile of your product but when customers also see related newspaper advertising, this encourages a strong feeling of trust. Choosing credible and respected media outlets for your newspaper advertising can boost customer confidence because of the ‘halo-effect’ that comes from a link with the quality press.
  • People tend to research products on the internet and then use information from newspaper advertising to decide where and when to buy. Nearly 30% of internet-using newspaper readers are likely to go online to research at least one product that they first come across in newspaper advertising.

  • Internet advertising can complement newspaper advertising by reaching different target audiences. The audiences for respected news sites online and the colour supplements of a printed newspaper can be very different.

"Newspaper advertising drives web traffic consumer purchasing" quote from Google research.

"In the first half of 2009 internet advertising weathered the recession and grew by 4.6%..." quote from IABUK Research.

Online advertising on newspaper websites with Web Windows

For every small business keen to advertise their products available online, Web Windows opens up the world of colour advertising in the weekend supplement sections of seven broadsheet newspapers. It is now possible to complement this with online advertising in the form of attractive and high profile banner advertising in the online editions of some of these leading newspapers.

Using banner advertising with the Guardian, for example, will enable you to reach a huge potential audience. Around 12 million people visit the online version of this British broadsheet every month and each round of banner advertising is guaranteed upwards of 10,000 impressions each month, making it excellent value for money. This type of online advertising is affordable for every small business keen to boost its website sales.

Magazine advertising to drive traffic to your website

If used well, magazine advertising can be one of the most effective ways of flooding your site with high spending traffic. However, magazine advertising costs can be dauntingly high. Web Windows works with you to make sure that every magazine advertising pound you pay out is spent wisely. You will benefit from:

  • A rise in the flow of enquiries from your website
  • Significantly more online sales
  • An increase in repeat orders
  • Improved customer loyalty and a long-term competitive advantage

For a one-off cheap magazine advertising deal to test the market visit our This Week's Deals section. If you are looking for a more considered advertising strategy, then you'll find our Ready Made Campaigns useful.

What we can do for small businesses

The success of our business depends on the short term success of our customers. That’s why we provide help and advice on your whole approach to media advertising. We can show you how to combine magazine advertising with newspaper and online advertising to make the biggest impression possible! We also promise not to pressurise you into making a decision that might not be right for your business.

So, if you have discovered this site for the first time and you’re concerned about the rising cost of newspaper advertising, internet advertising or magazine advertising – talk to us. You could be on the verge of saving thousands of pounds.

Daily Marketing News


Online shoppers in the UK to rise to 31.8m by 2013 Print E-mail
Monday, 14 September 2009 13:18

According to the latest studies, people in the UK are taking to online shopping in a big way. Figures from a report by eMarketer suggest that the number of online shoppers will rise from 26.9m to 31.8m by 2013, which is over half of the UK population.
 
Brits searching comparison sites for shopping online Print E-mail
Friday, 11 September 2009 09:34

Results from a latest research by Trust Index for Avail Intelligence show that people in the UK are more price conscious than ever, and a failure to show them what they want means they won't buy online. Findings from the survey highlight that in the past six months people in the UK have increased their use of price comparison sites and external search engines including Yahoo! and Google to hunt down the best possible deal before parting with their cash.
 
Online shopping continues to grow despite downturn Print E-mail
Wednesday, 09 September 2009 04:48

Despite problems on the high street, online shopping in the UK continues to show an upward trend. According to the Interactive Media in Retail Group (IMRG), UK shoppers made a total of 4.6m online shopping transactions on December 1 last year alone as people sought to make the most of internet deals.
 
Orange acquires online sales house to increase presence in Europe Print E-mail
Monday, 31 August 2009 09:22

Orange has acquired online sales house Unanimis to extend its online reach across Europe. Though the financial terms of the deal were not disclosed, it is reported that Orange has paid in the region of £15m for Unanimis. According to Orange, the combined ad sales network would hand it reach of more than 70% of internet users in the UK.
 
TESCO leads online grocery shopping in the UK Print E-mail
Thursday, 10 September 2009 08:18

Tesco has once again been voted as the number one spot for shopping for weekly groceries online by the community of users of the UK’s largest voucher code website MyVoucherCodes.
 
NRS Survey: Six national newspapers have increased their readership Print E-mail
Monday, 07 September 2009 09:16

According to the latest NRS survey, six leading newspapers in the UK have increased their readership in the past year. According to the survey, The Daily Mail increased its readership by three per cent in the last 12 months taking its total to an estimate of 5.34m per day. The Sun also saw a three per cent rise with a daily readership estimate of 8.03m.
 
Schoolware online sales are at an all time high in the UK Print E-mail
Thursday, 27 August 2009 07:26

In time for the annual rush for back-to-school, Woolies is back in an online form to cater to the multitasking, modern-day mums who do not have the time to visit stores. Polo shirts and pinafores have been flying off the website's virtual shelves throughout the summer. Schoolwear sales account for three out of five of the company's top-selling lines.
 
More Articles...
<< Start < Prev 11 12 13 14 15 16 17 18 19 20 Next > End >>

Page 14 of 35

Advertising Rates, Advertising Campaign, National Advertising, Media Advertising