|
|
- Too much reach and not enough frequency.
Effective web advertising ensures that a good percentage of the target audience see the advert a suitable number of times.
|
| |
- Selling the features rather than the benefits of what is being offered.
|
| |
- Too much copy. Over cluttering adverts will dilute the main message.
|
| |
- Not emphasizing the unique selling points.
|
| |
- Using an image which does not clearly show explain the product / service.
|
| |
- Giving up on advertising before it has had a chance to work. Avoid the quest for instant gratification.
|
| |
- Changing your web advertising copy too frequently.
|
| |
- Choosing the wrong media. What media works for one business may not work for others.
|
| |
- The business owner does not always know best. Too much product knowledge does not allow the product to be viewed afresh.
|
| |
- Too much priority on selective targeting. High coverage and frequency yield the best results for your web advertising campaign. these are all factors to why adverts fail.
|
|
|
|
