Amazon to launch UK online grocery range

Friday, 30 January 2009 12:14

According to these sources, the country's size would make it logistically easier to provide a wider fresh food offer. Nielsen Online analyst Alex Burmaster believed that an Amazon food launch in the UK would be good for competition. "Potentially supermarkets should be nervous as the Amazon name is so well known and it is one of the original, old school online brands," he said.
But Amazon's plans may also face a few obstacles. According to Burmaster added: "Its biggest challenge could be to change the customer mindset on a site renowned for selling books and DVDs. It is not a natural progression, but it has been adding to its portfolio over the past few years and becoming more of a one stop shop for customers."