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Newspaper & Magazine Ads Newspaper and magazine advertising is a proven way to market products. This mode of advertising has proved successful over the years. It gives advertisers the ability to target a high number of high spending consumers. |
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Online Advertising Online advertising has proven itself so effective it has overtaken both the print and TV to become the most popular form of advertising media. The huge advantage of online advertising is that it allows you to track and monitor the progress of your ad campaign and the reporting systems we offer at Web Windows are some of the best available. |
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Search Engine Optimisation One of the keys to success in business is the ability to have your website ranked on the search engines. Web Windows has the expertise to improve your website's ranking with the use of keywords. Search Engine Optimisation is a minefield of conflicting advice and dubious practices.
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PPC Management A Web Windows PPC manager will ensure that your advertising campaign is running to its optimum efficiency and we offer three different pricing plans. We offer three different services dependent on budget sizes: * PPC Setup* PPC Manager * PPC Re-tune |
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Google sitelinks have been an important feature on search engine results, mostly on brand-related queries. Sitelinks are integral to your SEO strategy as they offer multiple opportunities to reach your site, in addition to the homepage.
Stelinks have evolved over time and with recent changes they further promote a wider coverage of internal links. Here are some benefits of sitelinks.
Sitelinks improve Click through rate or CTR: Since Sitelinks cover a wider space filled with links pointing to the same website, they lead to a higher click-through rate (CTR). These sitelinks layout pushes competitor sites further down, visitors are presented with multiple choices.
Sitelinks help extend Ad text space: Google AdWords supports Ad Sitelinks which means you can append additional link in addition to your default landing page.
Sitelinks improve PPC quality score: Click-through rate is considered a major factor in determining AdWords quality score and so having higher CTR definitely boosts paid search quality score.
Sitelinks offer alternate conversion paths: The sitelinks provides adequate number of relevant alternatives for visitors to start their site navigation instead of just starting from the home page.
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Latest News
| Small businesses embrace online advertising in UK 16/05/2012 Online advertising and social networks have overtaken local directories such as Yellow Pages in the UK as the main way small businesses seek out new customers. |
| SEO and PPC together ensure higher page rankings in search engine results 15/05/2012 Combine SEO and PPC for a more effective search marketing strategy and better traffic. |
| Consumers in the UK support online advertising 14/05/2012 A poll conducted jointly by IAB, the trade body, ValueClick, the advertising company, and Kantar Media, the research firm, shows that consumers in the UK are mostly supportive of online advertising, with a majority recognising its importance to supporting free websites and content. |
| UK online advertising registers a record high 09/05/2012 A report from the Internet Advertising Bureau UK (IAB), conducted by PricewaterhouseCoopers shows that online advertising and mobile advertising spend in Britain reached almost 5 billion pounds last year, backed by an impressive increase in video ads and marketing on social media platforms. |
Marketing Tip of the Day
| Do not cut on your advertising pounds during recession 16/05/2012 Companies that increase advertising during a recession can improve market share and return on investment at lower cost than during good economic times. |