IAB: Video streaming content online to drive internet advertising

Wednesday, 27 January 2010 11:39

The year 2009 witnessed an impressive increase in viewers' willingness to view video content online. The IAB has revealed that the internet and social media provide more streamlined access to relevant customer groups Advertisers are all set to take greater advantage of this trend.

Guy Phillipson, chief executive of the organisation, commented: 'In the UK it's inescapable that a quarter of the spend now goes online and online advertising didn't really exist ten years ago, in fact it's grown from the smallest medium into the largest medium in the last six years.” He added that there was a year-on-year increase of 195 per cent in advertisers spending on online video.