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Newspaper & Magazine Ads Newspaper and magazine advertising is a proven way to market products. This mode of advertising has proved successful over the years. It gives advertisers the ability to target a high number of high spending consumers. |
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Online Advertising Online advertising has proven itself so effective it has overtaken both the print and TV to become the most popular form of advertising media. The huge advantage of online advertising is that it allows you to track and monitor the progress of your ad campaign and the reporting systems we offer at Web Windows are some of the best available. |
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Search Engine Optimisation One of the keys to success in business is the ability to have your website ranked on the search engines. Web Windows has the expertise to improve your website's ranking with the use of keywords. Search Engine Optimisation is a minefield of conflicting advice and dubious practices.
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PPC Management A Web Windows PPC manager will ensure that your advertising campaign is running to its optimum efficiency and we offer three different pricing plans. We offer three different services dependent on budget sizes: * PPC Setup* PPC Manager * PPC Re-tune |
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On page SEO or search engine optimisation is a way to ensure that your website is as search engine friendly as possible.
Here are some tips to ensure good on page SEO.
- All your web pages should be indexed by search engines and so make sure that they all have at least one link from somewhere on your site.
- Ensure you have unique content on every single page.
- The meta-tags should be arranged correctly - your page title tags and description tags should describe the content of your different web pages.
- The page title tags should be less than 68 characters while the description tags should not be more than 148 characters.
- The heading tags should have keywords relevant to the webpages
- The web page URLs should be SEO friendly.
- The links within your site should be complete i.e. if you are linking to the blue widgets page link to domain.com/blue-widgets.php as opposed to just blue-widgets.php.
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Latest News
| Small businesses embrace online advertising in UK 16/05/2012 Online advertising and social networks have overtaken local directories such as Yellow Pages in the UK as the main way small businesses seek out new customers. |
| SEO and PPC together ensure higher page rankings in search engine results 15/05/2012 Combine SEO and PPC for a more effective search marketing strategy and better traffic. |
| Consumers in the UK support online advertising 14/05/2012 A poll conducted jointly by IAB, the trade body, ValueClick, the advertising company, and Kantar Media, the research firm, shows that consumers in the UK are mostly supportive of online advertising, with a majority recognising its importance to supporting free websites and content. |
| UK online advertising registers a record high 09/05/2012 A report from the Internet Advertising Bureau UK (IAB), conducted by PricewaterhouseCoopers shows that online advertising and mobile advertising spend in Britain reached almost 5 billion pounds last year, backed by an impressive increase in video ads and marketing on social media platforms. |
Marketing Tip of the Day
| Do not cut on your advertising pounds during recession 16/05/2012 Companies that increase advertising during a recession can improve market share and return on investment at lower cost than during good economic times. |