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Newspaper & Magazine Ads Newspaper and magazine advertising is a proven way to market products. This mode of advertising has proved successful over the years. It gives advertisers the ability to target a high number of high spending consumers. |
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Online Advertising Online advertising has proven itself so effective it has overtaken both the print and TV to become the most popular form of advertising media. The huge advantage of online advertising is that it allows you to track and monitor the progress of your ad campaign and the reporting systems we offer at Web Windows are some of the best available. |
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Search Engine Optimisation One of the keys to success in business is the ability to have your website ranked on the search engines. Web Windows has the expertise to improve your website's ranking with the use of keywords. Search Engine Optimisation is a minefield of conflicting advice and dubious practices.
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PPC Management A Web Windows PPC manager will ensure that your advertising campaign is running to its optimum efficiency and we offer three different pricing plans. We offer three different services dependent on budget sizes: * PPC Setup* PPC Manager * PPC Re-tune |
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According to a new report from Rubicon Project the online advertising market registered a growth of 47% during the first half of the year, despite the fact that the economy has yet to cross the rebound mark.
Online advertising is, however, growing at a fast rate. Marketers have expanded their budgets and 2010 is expected to be the strongest year for online ad spending.
The Rubicon 20 Index, which tracks 20 premium publishers including NBC Universal, Time Inc. and Gannett, shows that CPMs rose an average of 25% from the first quarter of 2010 to the second. Overall, the Rubicon 20 Index grew 47% from the start of 2010 through the end of the second quarter.
Meanwhile, Borrell Associates estimates online ad spending is poised to grow nearly 14%, from $45.6 billion in 2010 to $51.9 billion in 2011. The company predicts by next year, local online advertising should grow by almost 18% — from $13.7 billion in 2010 to $16.1 billion in 2011.
These numbers are good news for those who have incorporated online advertising as part of their marketing mix. As growth in the search advertising market begins to slow, that's getting to be more and more companies. For one thing, display advertising is quickly changing to include more formats and advertising approaches.
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Latest News
| On page optimisation can improve traffic to your website 09/02/2012 On page SEO or search engine optimisation is a way to ensure that your website is as search engine friendly as possible. If your website is not optimised then you have less chance of getting good results in the search engines. |
| Independent emerges the fastest growing national newspaper website 31/01/2012 According to the figures released by ABC, Independent has emerged as the fastest growing national newspaper website in December and the only site to record a month-on-month increase in traffic. |
| Twitter to roll out enhanced brand pages 30/01/2012 The social media is fast emerging as one of the most powerful online advertising media, giving companies the perfect medium to interact and engage with their customers. Indeed, many brands are increasing their investments on a few popular services including Facebook and Twitter. |
| Online newspaper audiences continue to rise 25/01/2012 Online newspaper audiences have shown an year on year, rise for the 7th consecutive month. Given their ever-increasing audience, advertisers are increasingly using online newspapers to advertise their products and services. |
Marketing Tip of the Day
| Offering an online sales channel can improve your revenues dramatically 09/02/2012 Companies can start trading online much faster, without the need for a very high capital expenditure. |