Online advertising seen to strengthen TV advertising

Friday, 29 January 2010 11:43

To take advantage of this, many producers and broadcasters have now started this using online advertising as another platform to deliver content direct to the consumer.

It is not just the broadcasters but the advertisers also who are now seeing online TV as being an interesting opportunity to reach target groups.

According to the chief executive of the Internet Advertising Bureau UK, Guy Phillipson, online advertising is increasing year on year and as more content becomes available it stands to reason that advertising will follow.