Online advertising up by 24% since 2008

Monday, 08 February 2010 10:03

A recent research from J.P. Morgan forecasts that display spending will rise 10.5% this year after a 5% dip last year. The previous display spending dip may be attributed in part to the industry seeking cost-effective reach. Targeting, transparency, and quality are the top three attributes that media planners look for in online advertising networks.

Russ Fradin, president of Adify said, "As the industry looks for better ways to engage, not just reach, their audience, brands need to focus on compelling creative that builds an ongoing conversation with consumers and placing it where consumers spend time."

Other key findings of the report include

• More money is being allocated online each quarter
• Branding is a major focus for online ad campaigns
• The use of ad networks continues to grow