UK all set to be an internet shopping hotspot

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Commenting on the trend, he said, "A lot of the big high street names are now going online and there is a lot there from a consumer point of view because they are shopping with traditional high street brands."

His comments followed research for Kelkoo, conducted by the Centre for Retail Research, which showed that UK shoppers spent more online than those in Europe last year.

The advent of broadband has also added to the ever rising popularity of shopping online. In fact the broadband has grown significantly and given consumers more chance to respond to brands and products.