An easy to use website translates into more business

Wednesday, 18 November 2009 12:40

According to a report by PayPal, 78% of consumers surveyed listed website simplicity as a top want for online shopping; websites with a clear layout, easy navigation and one-click payments system.

Your own website is your most powerful marketing and advertising tool to promote your product and push its sales. You are not limited with space constraints as is the case with other media advertising. You also have the advantage of regularly updating your content and promoting your latest offerings. Your website gives you the perfect platform to give detailed listings of your products and services. Based on the purpose of the website, write and design the content such that it makes for easy navigation, is user-friendly and attractive to look at. Your aim should be to provide all information the client is looking for within the first three clicks of the mouse. The content and design should be able to make the right impact in the first twenty seconds; if they cannot, the viewer is likely to move to another website providing the same set of services that you are doing.