Break down the silos between online and offline media campaigns

Thursday, 25 June 2009 06:04

Research by consultancy firm Deloitte shows that print media still rules consumer buying decisions. In fact, more than one in four consumers (28%) would actually pay for online content to avoid ad exposure because they found them to be very intrusive. Digitization is radically transforming the way we consume content but the fact remains that newspapers and magazines continue to be an integral part of people's life and research has clearly shown that consumers trust goods that are advertised offline.

While online advertising is on the rise, today it makes more business sense to combine the power of both online and offline media for a winning combination. So it is important to break down the silos between online and offline media campaigns and get the best deal by studying the pros and cons of both of them so as to come up with an effective advertising strategy to promote your offerings.