Combine the power of offline and online advertising to increase traffic to your website

Friday, 27 November 2009 11:45

In today's times, no company can afford to function without a website. But having a website is not enough, people must visit it to know more about your products and services. Online media has its use but ads should also be placed in the print media especially newspapers. Newspapers have a strong legacy of trust that is not easy to match. Various case studies have been taken up to study which is the most powerful channel of advertising.

Take the case of a study conducted by Scarborough Research on the role of print advertising in driving consumer behaviour. According to the research, 40% find newspapers to be the leading source for trustworthy, believable ads, compared to 30% for magazines, 23% for TV, 18% for radio and 16% for web ads.

These figures speak for themselves. It is the level of comfort and flexibility that newspapers provide that make them one of the most powerful tools of advertising. You can carry and read the newspaper everywhere you go. For example, on your way to the office in the train, you can read the newspapers to use the time more constructively. This type of flexibility is not offered by any other form of media.