Design your website so as to provide a shopping experience that suits the shopper

Wednesday, 03 February 2010 11:33

Online stores have the capability to list items in multiple locations that people will find by using multiple routes to products. The users should be able to browse by different ways: For example:

• Categories
• Location
• Colour
• Editors picks
• Popular items

These are just some of the ways. Basically when you provide the browsing option, make sure you consider as many possibilities as possible. This way you will be answering to many reasons why a potential shopper may be visiting your website.

Websites that allow users to convey their primary requirement quickly and easily are hugely successful.
The increasing popularity of the social web highlights that people are using the opinions of their peers more and more to help to inform their buying decisions. The web should make it easy to connect with other people who are trying to make similar buying decisions and allow them to share their collective knowledge so that users can make the most informed purchase.