Follow multi-channel strategies to redefine your e-commerce

Thursday, 26 November 2009 10:37

Online sales went up in 2008 despite the economic melancholy that gripped the country. The success of e-commerce even in the challenging times can be largely attributed to the multi-channel strategies followed by the online retailers. The main focus of these strategies was to provide a personalized experience to the consumers through the web, chat, phone, or mobile device. All these tools help customers to see the store as one continuous, personalized relationship and help to reinforce their faith in the products and services on offer.
Another interesting concept that is fast gaining ground is the use of offline advertising and more so newspaper and magazines advertising to attract the customers. Recent surveys show that consumer interest and faith is greatly enhanced if they see a particular product and service advertised in the print media.