Article marketing is an effective search engine optimization tool that helps you establish yourself as a leader in your niche

The idea behind article marketing is to make your expertise available and findable everywhere, no matter where your prospects may be and then drive them back to your home base of your website where they can get to know you better, subscribe to get updates, request your free report, or find more information about your products and services.

By submitting your articles in article directories, you can dramatically increase traffic to your website. This is because your articles are used by other websites, printed in e-zines and featured in newsletters. There are many article directories that are free. So article marketing is relatively cheap and rather it is a free method of reaching thousands of buyers interested in the type of product or service you are offering. Once you promote your marketing article on the relevant directories, you are finished with that part of your marketing. The traffic developed through the article directories will continue to grow and you won't have to do anything else with that article.

Article marketing enables you to attract search engines and increase your site's marketability. Search engines determine the value of your site by the number of useful links pointing to it. This is how your site climbs positions in the search engine rankings.