Why Newspaper Advertising?

Millions of people in the UK read newspapers daily. The huge number of people regularly having access to newspapers makes this form of marketing a sound choice for advertisers. In order to target the biggest market possible, newspaper advertising is the sensible place for your advertising budget.

Small is the new big...

At Web Windows we firmly believe small ads have become the new big. Why? Because having a strategy which ensures the maxium coverage for every £1 spent is exactly what small ads offer and the results are big. It means that an affordable advertising campaign can be built around two extremely important criteria:
1. Coverage
2. Frequency

Choosing the Broadsheets

The demographics of the typical broadsheet reader make this market an ideal target for advertisers.  Broadsheet readers tend to be well educated, discerning, and higher earning, making them a ready market for print advertisers. The readers of broadsheets are also proficient users of PCs and Macs, giving them easy access to the websites of companies advertising in the supplements, as well as the ability to purchase goods and services online.

Magazine readers are also tend to spend more time online, giving you maximum opportunity to attract them to your business website and make online purchasers.

Appearing in The Weekend Press

With fewer people having to work on Saturday and Sundays, more time is spent reading newspapers. Small ads are an integral part of the magazine reading experience and response to advertising tends to be far greater than response from any other print media.

The reason for this is quite simple. With people having more free time at week, they are able to spend more of that time reading the weekend press, and also perusing the adverts inside.

This is the main reason why website advertisers should seriously consider advertising in the weekend press.  The magazines and supplements in the Saturday and Sunday papers have a much longer shelf life, giving the readership more time to read the adverts.

It should also be remembered that the readers of the weekend press, particularly the quality broadsheets, tend to be higher educated and enjoy a higher level of disposable income. With easy access to the internet they are also more likely to want to purchase on the internet.

Print advertising generates £5 for every £1 spent

According to extensive research, print advertising provides a five times return on investment. The research conducted by Microsoft Advertising concludes that for every £1 spent on print advertising, £5 is generated in sales. That compares with a miserly £2.15 for those businesses using TV commercials to promote their products.

Interestingly, the yield for print advertisers also betters that for those advertising online, who earned just £3.44 for every pound spent. The figures were garnered in a study by Microsoft Advertising, which included a quarter of Britain's top 100 businesses. And the advice given by the study was clear – boost your online and print advertising spend by 10 per cent, while reducing your outlay on TV commercials.

Business owners are discovering the important, but distinct roles, that print and online advertising is having on their marketing campaigns. While advertising in print allows specific audiences to be targeted and puts the products in the public eye, more and more companies are also adding online advertising to their marketing campaigns too.

The findings of the Microsoft Advertising survey demonstrate the dramatic changes in the way businesses conducted their marketing campaigns over the last decade.

A 2007 study by PricewaterhouseCoopers found that during the previous ten years television had been the most effective mode for advertising with a yield of £4.25 for every pound invested. The 50 per cent drop in TV commercial yields since then demonstrates the increasing importance of both print and online advertising in the business world.

Meanwhile, Deloitte are predicting that online advertising will continue to grow, taking its share of global advertising to 15 per cent within two years. The professional services company also found that online advertising was less affected by the economic downturn than print or TV.