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Key Facts One insertion reaches: 1.4 million adults Core Audience: Well educated, middle aged professionals with high disposable incomes Key Strengths: A glossy lifestyle magazine every Saturday with The Guardian. A stylish and well presented publication read by an intelligent discerning readership. |
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Guardian Weekend Magazine – the unique glossy with the distinctive voice Guardian Weekend Magazine offers an irrestible mix combining a quality editorial product, a desirable readership and sensibly priced advertising rates. As with all advertising it's response that counts and Guardian Weekend magazine is a big hitter. |
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| Facts at a Glance Size: 24.5cm x 29.5cm (9.5” x 11.5”) No of Pages: 118 Style: Glossy Content Ratio: Editorial 53% Adverts 47% Content Summary: Interviews, news stories, varied lifestyle section, reader participation opportunities. Comment: Glossy, classy publication with excellent feel – a big read. |
Ad Specification Single: (w)52mm x (h)39mm Double: (w)106mm x (h)39mm Quad: (w)106mm x (h)80mm DPI: 300 Format: CMYK Tiff, JPEG, PDF or EPS Trim / Bleed: None Required |
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“We tried an advert in the Guardian at the Weekend and the results were instant. We got an increase in email enquiries but even more impressive was the direct phone calls that came through."
"I will definitely be looking into expanding our international press presence with the help of Web Windows.”
A quick glance at the What’s Inside contents page of this hefty weekend supplement, and anyone with a lively mind and varied interests is instantly encouraged to read on. From glossy cover to cover the Guardian Weekend magazine is an entertaining, jam-packed read that surprises at every turn. Originally thought of as the magazine for ‘trendy liberals’, its sheer diversity and attractive presentation now beckons a far wider readership.
As with most supplements, the content is neatly segmented, opening with - very appropriately! - a section entitled Starters. Here you’ll find the lively and humorous observations of several regular, entertaining columnists, a Q&A interview with a newly acclaimed author or artist, a real-life reader experience article, and unusually for a supplement a Readers’ Letters page. The Features section comes next, and can occupy up to an impressive 50 pages. There’s nothing run-of-the-mill about the subject matter, and the only consistency is in the sheer standard and style of writing. Originally sourced in-depth interviews with celebrities of superstar status (think Tom Jones for example) sit comfortably alongside extraordinary and emotional news stories, extracts from major new books, and profiles of up-and-coming actors. There’s a well-honed and ethical writing style – funny without being irreverent, serious without being sombre – and the features are weighty and informative. For a change of tempo, the reader can turn to the final Weekending section for a leisurely stroll through pages of attractively presented lifestyle topics, starting with classy high street and designer fashion ideas for both sexes. Move on to Hugh Fearnley-Whittingstall’s inimitable take on food, contributions from other cookery writers, wine articles, a restaurant review, medical topics, relationship matters, home style tips, a UK town review, practical gardening advice, motoring ……..the list is endless and guarantees that the magazine will be picked up time and again for a further delve into its treasure trove of contents.
This publication is an original and engrossing read nicely complemented by reader participation opportunities via the Letters page, real-life articles, home and gardening questions, and a creative photography competition.
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