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Key Facts

One insertion reaches: 1.4 million adults

Core Audience: Well educated, middle aged professionals with high disposable incomes

Key Strengths: A glossy lifestyle magazine every Saturday with The Guardian. A stylish and well presented publication read by an intelligent discerning readership.

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Guardian Weekend Magazine – the unique glossy with the distinctive voice

Guardian Weekend Magazine offers an irrestible mix combining a quality editorial product, a desirable readership and sensibly priced advertising rates. As with all advertising it's response that counts and  Guardian Weekend magazine is a big hitter.

It prides itself on being one of the glossiest of supplements, so your ad will benefit from pin sharp reproduction. The Guardian is well worth booking.

sundaytimes
Facts at a Glance

Size: 24.5cm x 29.5cm (9.5” x 11.5”)  
No of Pages: 118  
Style: Glossy  
Content Ratio: Editorial 53% Adverts 47%  
Content Summary: Interviews, news stories, varied lifestyle section, reader  participation opportunities.  
Comment: Glossy, classy publication with excellent feel – a big read.
Ad Specification

Single: (w)52mm x (h)39mm
Double: (w)106mm x (h)39mm
Quad: (w)106mm x (h)80mm
DPI: 300
Format: CMYK Tiff, JPEG, PDF or EPS
Trim / Bleed: None Required
Advertising Offer of the Month
Guardian Weekend
Publication Date: 02-June
Size: Single panel
Rate card: £1025
Price: £375
Readership: 1.4 million
Saving: 63%
magazine cover
Fact
The Guardian has the highest proportion of copy sales sold at full-rate (75.1%) which is more than any other quality daily newspaper.
 
Video: 60 Second Pitch


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Our 60 second pitch explains why we recommend Guardian Weekend Magazine to so many of our clients.
Advertiser comment

“We tried an advert in the Guardian at the Weekend and the results were instant. We got an increase in email enquiries but even more impressive was the direct phone calls that came through."

"I will definitely be looking into expanding our international press presence with the help of Web Windows.”

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In our opinion...

A quick glance at the What’s Inside contents page of this hefty weekend supplement, and anyone with a lively mind and varied interests is instantly encouraged to read on. From glossy cover to cover the Guardian Weekend magazine is an entertaining, jam-packed read that surprises at every turn. Originally thought of as the magazine for ‘trendy liberals’, its sheer diversity and attractive presentation now beckons a far wider readership.

As with most supplements, the content is neatly segmented, opening with - very appropriately! - a section entitled Starters. Here you’ll find the lively and humorous observations of several regular, entertaining columnists, a Q&A interview with a newly acclaimed author or artist, a real-life reader experience article, and unusually for a supplement a Readers’ Letters page. The Features section comes next, and can occupy up to an impressive 50 pages. There’s nothing run-of-the-mill about the subject matter, and the only consistency is in the sheer standard and style of writing. Originally sourced in-depth interviews with celebrities of superstar status (think Tom Jones for example) sit comfortably alongside extraordinary and emotional news stories, extracts from major new books, and profiles of up-and-coming actors. There’s a well-honed and ethical writing style – funny without being irreverent, serious without being sombre – and the features are weighty and informative. For a change of tempo, the reader can turn to the final Weekending section for a leisurely stroll through pages of attractively presented lifestyle topics, starting with classy high street and designer fashion ideas for both sexes. Move on to Hugh Fearnley-Whittingstall’s inimitable take on food, contributions from other cookery writers, wine articles, a restaurant review, medical topics, relationship matters, home style tips, a UK town review, practical gardening advice, motoring ……..the list is endless and guarantees that the magazine will be picked up time and again for a further delve into its treasure trove of contents.

This publication is an original and engrossing read nicely complemented by reader participation opportunities via the Letters page, real-life articles, home and gardening questions, and a creative photography competition.



Demographic Profile

 Source: NRS  Readership 000s Cover % Profile %
 All Adults 1146 2.3 100
 Men 597 2.5 52
 Women 550 2.2 48
 Age      
 15-24 177 2.2 15
 25-34 165 2.1 14
 35-44 259 3 23
 45-54 211 2.6 18
 55-64 188 2.6 16
 65+ 146 1.5 13
 Social Class      
 AB Adults 722 5.5 63
 ABC1 Adults 990 3.6 86
 ABC1C2 Adults 1091 2.9 95
 C1 Adults 268 1.9 23
 C2 Adults 101 1 9
 DE Adults 55 0.5 5
       
 AB Men 361 5.4 32
 ABC1 Men 516 3.8 45
 ABC1C2 Men 569 3 50
 C1 Men 155 2.3 14
 C2 Men 53 0.9 5
 DE Men 27 0.5 2
       
 AB Women 361 5.6 32
 ABC1 Women 474 3.4 41
 ABC1C2 Women 522 2.8 46
 C1 Women 113 1.5 10
 C2 Women 48 1 4
 DE Women 28 0.4 2
 ITV Region      
 Anglia 73 1.5 6
 Border 17 2.7 1
 London 535 4.4 47
 Central 170 1.7 15
 Wales & West 74 1.6 6
 Grampian 15 1.4 1
 Yorkshire 97 1.5 8
 West Country 38 2.1 3
 Meridian 120 2.2 10
 Granada 102 1.6 9
 Tyne Tees 53 1.8 5
 Central Scotland 22 0.7 2