Basket Items: 0 | Total £0.00
|
Key Facts One insertion reaches: 617,000 UK adults Core audience: Young, urban professionals who are extremely net savvy. They spend more online than any other national newspaper. Key strengths: A stylish weekend colour supplement which represents a cost effective way of test marketing national press. |
 |
 |
 |
 |
 |
|
The Independent on Sunday News Review - an audience of prolific internet buyers A newspaper advertisement in The Independent on Sunday hits a young, professional readership – and it’s a hugely effective way of getting noticed by the most active online shoppers in our top tier demographic. |
 |
| Facts at a Glance Size: 27cm x 34cm (10.5" x 13") No of Pages: 74 Style: Matte Content Ratio: Editorial 54% Adverts 46% Content Summary: Culture, arts, current affairs, interviews, literary reviews, lifestyle section. Comment:Larger page newspaper-style supplement, arts and culture based but with Interesting range of additional content. |
Ad Specification Single: (w)50mm x (h)46mm Double: (w)102mm x (h)46m Quad: (w)104mm x (h)94mm DPI: 300 Format: CMYK Tiff, JPEG, PDF or EPS Trim / Bleed: None Required |
* Since acquiring the paper, new Russian owners are investing heavily editorial improvements and marketing
* The Independent on Sunday has a young audience with nearly 50% under the age of 35
* Copy sales have risen 8.9% since the title was purchased by Alexander Lebedev
* Independent on Sunday readers are ambitious.
* The Independent has a huge online presence with 7 million visitors to its news site every month. Advertise on Independent.co.uk
“We have found Independent on Sunday Magazine to be a cost effective advertising medium.”
“When the advert was published in The Independent on Sunday we noted an increase to hits on our site.”
“Hits to our website increased by 57% on the previous weekend and 62% on the Monday with sales on all three days at a record high.”
To view this content, JavaScript must be enabled, and you need the latest version of the Flash Player.
Download Adobe Flash Player now!
In our opinion...
With a larger page size than many of the weekend supplements, The New Review magazine has the same low-key matt presentation as its Saturday counterpart, and offers another seriously good Independent-style read. It’s targeted at young professionals and other educated readers who appreciate its diversity of content, strong reporting and depth of research and writing.
With an emphasis very much on culture and the arts, the publication is nevertheless a ‘complete package’ and includes an enjoyable and well-compiled Living section which combines an attractive mix of articles on food (usually seasonal recipes with a twist), wine and restaurants with hot fashion tips and stylish new buys for the home. Gardeners aren’t overlooked either, and to keep the brain cells ticking over there’s also a great little Diversions section with crosswords and puzzles. Add to this a celebrity interview, Sunday television listings and TV recommendations for the rest of the week, and even a social ‘Agony Aunt’ and the magazine becomes almost a 2-in-1 publication. The lighter ‘Part 2’ described above supports an incredible wealth of strongly written current affairs features and articles, provocative interviews with sometimes controversial and pioneering doyens of the arts world, in-depth profiles of often overlooked fringe performers and lesser-known or avant-garde artists, and usually an absorbing and unique cover story. Alongside these gems is a comprehensive book review for serious readers with interests in social history, world affairs and artistic pursuits, and a lighter and briefer review of some of the latest paperbacks.
Throw in the few extra columns and snippets on celebrities, recent parties and fashion to be found in the opening pages and this magazine offers the nicely-rounded mix demanded by its Sunday readership.
|