The Observer Magazine - the highest earning audience for your magazine ads Since the new-look Observer magazine was introduced earlier this year the product has gone from strength to strength; now setting the benchmark for lifestyle content. It boasts an array of respected contributors including Mariella Frostrup and Nigel Slater. The Observer Magazine is required weekend reading for anyone interested in food, gardens or relationships. It's also a great media choice too.

Facts at a Glance Size: 20.5cm x 27cm (8” x 10.5”)   No of Pages: 87   Style: Glossy   Content Ratio: Editorial 60% Adverts 40%   Content Summary: Feature interviews, varied lifestyle section.   Comment: A neatly sized publication which wouldn’t be out of place on the  weekly magazines shelf – an interesting mix of interviews and lifestyle  topics, enhanced by some attractive photography.

Ad Specification Single: (w)46mm x (h)43mm Double: (w)94mm x (h)43mm Quad: (w)94mm x (h)88mm DPI: 300 Format: CMYK Tiff, JPEG, PDF or EPS Trim / Bleed: None Required

Did you know?...

* The Observer is Britain's oldest Sunday newspaper and is part of The Guardian Media Group

* It had a classy make-over in February 2010 and the magazine is a key element of the reader offering

* The Observer Magazine attracts a higher proportion of AB adults; in fact the readers have higher incomes than any other broadsheet newspaper

* Its core audience is ABC1 adults age 25-44 including a high propensity of ABC1 Women in full time work

Advertiser comments

“We were very pleased with the response to The Guardian and The Observer's response was even better. Enquiries continued to come in all throughout the following week making this a well worthwhile marketing exercise and highly recommended.”

“Definitely an excellent service and a friendly, not pushy, sales team - Rare these days!”

In our opinion...

With its distinctive, easy-handle page size and classy cover photography, The Observer Magazine stands out from the crowd. Its content delivers a winning mix of contemporary interviews and accessible lifestyle topics to an intelligent readership.

This glossy magazine opens with a series of short columns and interviews which feature weekly in this Upfront section, with contributors ranging from up-and-coming actors to politicians and celebrated writers. It’s a good start to a magazine which understands that short Q&A interviews are an excellent lead-in to the meatier content of the feature pages that follow. The latter usually comprise 3 quite lengthy, well-researched interviews which leave the reader satisfied and informed about the subject, typically from the arts or political world although not necessarily a well-known name. They’re well-written and inquisitive features illustrated with interesting photography, some of it archive black-and-white and the more interesting for it. The Life & Style section rounding off the magazine is an appealing one, with a number of pages devoted to latest fashion trends and featuring a mix of designer and more affordable and often quirky high street buys, and a My Favourite Outfit piece which attracts female readers like a magnet. Nigel Slater’s descriptive food contribution really whets the appetite for the gloriously-illustrated recipes that follow, and wine and restaurant reviews and a few interesting snippets and readers’ questions complete the gastronomic offering. The gardening pages are informative, nicely written and useful even for the novice, and demonstrating a commitment to the environment this supplement is one of very few to have a regular ‘Ethical Living’ feature which addresses green issues in a light and sometimes humorous way.

Completing the section are horoscopes and a problem page – an unexpected finale to this lively mix of a supplement which will be read from cover to cover.

Demographic Profile

Source: NRS  Readership 000s Cover % Profile %  All Adults 1251 2.5 100  Men 612 2.5 49  Women 639 2.5 51  Age        15-24 151 1.9 12  25-34 228 2.9 18  35-44 343 3.9 27  45-54 223 2.8 18  55-64 177 2.5 14  65+ 129 1.3 10  Social Class        AB Adults 794 6 63  ABC1 Adults 1087 4 87  ABC1C2 Adults 1202 3.2 96  C1 Adults 293 2 23  C2 Adults 114 1.1 9  DE Adults 49 0.4 4          AB Men 372 5.5 30  ABC1 Men 512 3.8 41  ABC1C2 Men 593 3.1 47  C1 Men 140 2.1 11  C2 Men 81 1.4 6  DE Men 19 0.4 2          AB Women 422 6.6 34  ABC1 Women 575 4.1 46  ABC1C2 Women 609 3.2 49  C1 Women 154 2 12  C2 Women 33 0.7 3  DE Women 30 0.5 2  ITV Region        Anglia 62 1.3 5  Border 7 1.1 1  London 500 4.1 40  Central 204 2 16  Wales & West 83 1.9 7  Grampian 16 1.5 1  Yorkshire 102 1.6 8  West Country 41 2.2 3  Meridian 156 2.9 12  Granada 127 2 10  Tyne Tees 47 1.6 4  Central Scotland 50 1.6 4