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Key Facts One insertion reaches: 3.1 million adults Core audience: High income earners across a broad age range. No1 for adults earning £50k+ Key Strength: Editorally the paper set the standard for the broadsheets worldwide. The fact that The Sunday Times retains the highest proportion of repeat business is a true indicator of good ROI for advertisers. |
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Sunday Times Magazine – the best media advertising money can buy Any advertiser knows that coverage is king when it comes to maximising your media advertising response. If you are dissatisfied with your current advertising, consider this: The Sunday Times has with more readers than The Telegraph, Observer and Independent combined. You can be seen in the biggest paper, by the best people. Every week. Because coverage really is king. |
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| Facts at a Glance Size: 23cm x 29.5cm (9" x 11.5") No of Pages: 74 Style: Glossy Content Ratio: Editorial 55% Adverts 45% Content Summary: Feature interviews and reports, investigative articles, eye-catching photography. Comment: A glossy and attractive feature-based magazine of excellent quality. |
Ad Specification Single: (w)50mm x (h)45mm Double: (w)104mm x (h)45mm Quad: (w)104mm x (h)94mm DPI: 300 Format: CMYK Tiff, JPEG, PDF or EPS Trim / Bleed: None Required |
* The Sunday Times continues to dominate the market, selling more than twice as many copies as The Sunday Telegraph.
* It has has a higher number and concentration of ABC1 (87%) and AB (61%) readers, than any other Sunday newspaper.
* The Sunday Times has the widest span of readers across all ages groups: 47% aged 15-44 and 53% aged 45+.
* More business readers read The Sunday Times reaches than any other paper: 453,000 business people every week.
“ With double adverts in The Guardian and The Sunday Times we generated over 100 sales on the weekend they ran. I will definitely be running similar adverts with them in the future.”
“During the Sunday Times Magazine campaign we were able to sell over 2,000 units and exhausted all of our stock.”
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In our opinion...
Epitomised by fine writing, the diversity of its subject matter and the depth of its research, the Sunday Times Magazine has long been a favourite weekend newspaper supplement for the educated reader with wide-ranging interests. Behind its glossy, high-quality front cover lies a wealth of interesting and thought-provoking features supported by regular contributions and often stunning photography. It's this eclectic mix which defines this popular magazine.
Features include intimate and revealing interviews with renowned stars of screen and stage, and carefully researched accurate reports of other high profile figures from all walks of life from theatrical to political. Contentious lifestyle issues are investigated and factually but sympathetically reported, whilst investigative journalism at its very best digs for the answers behind baffling and unsolved scenarios. Alongside riveting articles, the magazine's reputation for wonderful photography continues unabated, with regular portrait and landscape offerings adding to its appeal. Readers generally have an insatiable appetite for real-life articles, and the Sunday Times competes with 3 regular and popular features
– Relative Values, Best of Times, Worst of Times and A Life in the Day – each of which provides an interesting and often humorous insight into the lives of some well-known figures from the world of arts and entertainment.
The magazine is an attractively presented, interesting and informative publication which regular Sunday Times readers look forward to browsing each week. Written with a deep integrity, it gets to the heart of many of today's issues and lends enormous credibility to any advertising within its pages.
Demographic Profile
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