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Key Facts One insertion reaches: 1.7 million Adults Core audience: Affluent, high income consumers aged 30 - 50. The number one quality daily newspaper for business readers in the UK. Key strengths: A highly readable mix of glamour and luxury. It reaches more ABC1 25-44s than any other daily paper. |
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| Saturday Times Magazine - a cost-effective alternative to the mighty Sunday Times Magazine National magazine advertising in a Saturday supplement is often perceived as an even better proposition than a Sunday supplement. By incorporating a Saturday magazine into your advertising strategy your ad will benefit from an extra day’s exposure. The Times Magazine is synonymous with great editorial quality and draws a wealth of respected advertisers. The publication attracts an educated and sophisticated readership, covering topics in the world of luxury and glamour - it is demonstrably a worthy inclusion in any advertising strategy. |
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| Facts at a Glance Size: 23cm x 27cm (9” x 10.5”) No of Pages: 118 Style: Glossy Content Ratio: Editorial 63% Adverts 37% Content Summary: Feature interviews, topical articles, male and female lifestyle. Comment: An attractive coffee-table magazine of varied content and excellent quality. Its slightly smaller size and glossy format gives it a distinctive and classy look. |
Ad Specification Single: (w)46mm x (h)33mm Double: (w)93mm x (h)33mm Quad: (w)93mm x (h)67mm DPI: 300 Format: CMYK Tiff, JPEG, PDF or EPS Trim / Bleed: None Required |
* The advantage of appearing in a Saturday edition is the fact that the reading time is longer. Monday to Friday average time spent reading is 51 minutes and on Saturday this increases to 77 minutes
* The Saturday Times reaches more readers under the age of 45 than The Daily Telegraph
* It has more readers than the FT and Daily Telegraph combined and a greater number of readers earning £50k or more
* An insertion in The Times will be seen by more CEOs and Chairman than any other daily paper.
“Web Windows is a really good way of advertising at targeted times of the year when I want a boost, and now I'm confident that I've found a way of using print advertising to my advantage”
“Traffic rose substantially on the Saturday, continuing on a higher level than normal until the following Thursday; a total of about 2500 extra hits.”
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In our opinion...
The great editorial content of The Times Magazine doesn’t disappoint the reader tempted by its glossy front cover and classy feel. An excellent quality publication, it’ll sit happily on the coffee table and be dipped into throughout the week for an engrossing read. Intelligently written features range from in-depth interviews with celebrated artists, photographers, fashion designers and culinary experts, to interesting behind-the-scenes visits to television or film studios for sneak previews of upcoming releases. It’s not just about the rich and famous however, as topical articles featuring ‘real people’ are also to be found – an ongoing feature highlighting the realities and financial implications of today’s university life follows a mix of students as they complete their first year, and makes interesting reading.
Regular content is varied and plentiful, and includes the ‘must-have’ topics of fashion and beauty, food and drink, and homes and gardens. Whilst less space is given over to the first of this trio, it’s still ample for the latest fashion trends for men, women and children to feature alongside beauty tips ranging from cheap and cheerful to totally self-indulgent, whilst an interesting ‘Salon Spy’ feature takes an undercover look at an unsuspecting salon. Weekly readers make a beeline for the impressive Food and Drink section, which provides a huge offering over 7 or 8 pages and includes inspiring but achievable recipes from celebrity chefs, together with wine reviews, taste tests on selected products, interesting food, drink and kitchen equipment buys, and oodles of interesting snippets and information. Those interested in matters of the home and garden can enjoy a weekly ‘Interiors’ glimpse, look at the latest offerings in furniture shapes and styles, and be inspired by practical and informative gardening articles and tips.
With regular columnists, touches of humour and an excellent balance of copy and good colour photography, this magazine attracts a varied readership.
Demographic Profile
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