WELCOME TO YOUR FIRST
PROGRAMMATIC 
AD BANNER CAMPAIGN
16 FORMS OF BANNER
      ADVERTISING TO
  ACCURATELY REACH:
    • Users who are actively reading content relative to your market
    • Audiences based on buying intent or past purchases
    • Users by age and gender
    • Existing customers or past visitors to your site


PRICES STARTING AT £495
25% OFF YOUR
    FIRST CAMPAIGN!

Programmatic Advertising offers

vastly superior targeting opportunities.

Keyword Contextual

Tell us the keywords or phrases which are important to your business and granularly target content that is most relevant. Connect with users as they read web content that’s directly related to what you’re selling, with the precision and accuracy of search advertising. Selling parmesan cheese? Choose 20 keywords centred around Italian recipes and reach consumers as they select ingredients.

Placement Targeting

Want to pick your own sites? Do you already know sites that your customers visit? Placement targeting lets you put your message in the best place for your business. You can also pinpoint relevant pages on certain websites when combined with Keyword Contextual targeting. If you sell tulip bulbs, for instance, you might choose a gardening website (placement targeting) and then let ad technology find pages on that website that discuss tulips (keyword contextual).

Demographic Targeting

If your typical customer skews toward a particular age range or gender, you can use demographic targeting to show your ads specifically to those people who are most likely to be interested in your business. For example, if your products are expensive and young people are less likely to buy, you can exclude the age range of 18-24 to focus your budget only on your best customers. It is particularly successful when used to refine another targeting type.

Third Party Data

Third Party Data open up a whole new world of banner advertising opportunities. It gives you endless choices in terms of selecting the perfect target audience based on an individual’s buying intent, past purchases, interests, lifestyle or comprehensive demographic data. Companies such as Mastercard and Oracle are two examples of data providers.

Other Targeting Types

View-ability

Language

Age and Gender

Geographic

Day & Time

Browser

Device

Environment

Video Targeting

Brand Safety

Connection Speed

Carrier / ISP

  • Tom Anderson
    Tom Anderson ASSOCIATE DIRECTOR

TOP TIP FROM A MAN AT THE TOP

“Always plan your online advertising campaign with a side order of Re-Targeting. In my opinion EVERY online banner campaign should have an element of Re-Targeting included. It’s the most powerful and at the same time most economical form of advertising there is. Most online purchases require the visitor to conduct some kind of research before making a commitment. Re-Targeting allows you to display banner ads elsewhere on the Internet after they leave your site. Our strategy is subtle and unobtrusive and the results are always great.”

Tom