Contextual Targeting

Contextual targeting allows advertisers the ability to have their banners shown only on websites which have some relevance to a particular market. For instance this might be a Travel advertiser being able to target individual reading web content related to a particular holiday destination. It means that individuals who see your ad are more likely to be in the right frame of mind and therefore more receptive to the marketing message.

There are 360 editorial categories to choose from

Your banner will appear on large & specialists sites

On average click-thru rates are 2.7 times higher

End of campaign reports are very detailed

Browse for categories relevant to your market

Arts & Entertainment

 Books & Literature

 Celebrity Fan/Gossip

Fine Art

Humour

Movies

Music

Television

Automotive

Auto Parts

Auto Repair

Buying/Selling Cars

Car Culture

Certified Pre-Owned

Convertible

Coupe

Crossover

Diesel

Electric Vehicle

Estate

Hatchback

Hybrid

Luxury

MiniVan

Motorcycles

Off-Road Vehicles

Performance Vehicles

Pickup

Road-Side Assistance

Saloon

Trucks & Accessories

Vintage Cars

Business

Advertising

Agriculture

Biotech/Biomedical

Business Software

Construction

Forestry

Government

Green Solutions

Human Resources

Logistics

Marketing

Metals

Careers

Career Advice

Career Planning

College

Financial Aid

Job Fairs

Job Search

Military

Nursing

Resume Writing/Advice

Scholarships

Telecommuting

Education

7-12 Education

Adult Education

Art History

College Administration

College Life

Distance Learning

English as a 2nd Language

Graduate School

Homeschooling

Homework/Study Tips

Language Learning

Primary Educators

Private School

Special Education

Studying Business

Family and Parenting

Adoption

Babies & Toddlers

Daycare/Pre School

Eldercare

Family Internet

Parenting – Toddlers

Parenting – Teens

Pregnancy

Special Needs Kids

Food & Drink

American Cuisine

Barbecues & Grilling

Cajun/Creole

Chinese Cuisine

Cocktails/Beer

Coffee/Tea

Cuisine-Specific

Desserts & Baking

Dining Out

Food Allergies

French Cuisine

Health/Lowfat Cooking

Italian Cuisine

Japanese Cuisine

Mexican Cuisine

Vegan

Vegetarian

Wine

Health & Fitness

A.D.D.

AIDS/HIV

Allergies

Alternative Medicine

Arthritis

Asthma

Autism/PDD

Bipolar Disorder

Brain Tumour

Cancer

Cholesterol

Chronic Fatigue Syndrome

Chronic Pain

Cold & Flu

Deafness

Dental Care

Depression

Dermatology

Diabetes

Epilepsy

Exercise

GERD/Acid Reflux

Headaches/Migraines

Heart Disease

Herbs for Health

Holistic Healing

IBS/Crohn’s Disease

Incest/Abuse Support

Infertility

Men’s Health

Nutrition

Orthopedics

Panic/Anxiety Disorders

Pediatrics

Physical Therapy

Psychology/Psychiatry

Senior Health

Sexuality

Sleep Disorders

Smoking Cessation

Substance Abus

eThyroid Disease

Weight Loss

Women’s Health

Hobbies & Interests

Art/Technology

Arts & Crafts

Beadwork

Birdwatching

Board Games/Puzzles

Candle & Soap Making

Card Games

Chess

Cigars

Collecting

Comic Books

Crafts

Drawing/Sketching

Freelance Writing

Genealogy

Getting Published

Guitar

Home Recording

Investors & Patents

Jewelry Making

Magic & Illusion

Needlework

Painting

Photography

Radio

Roleplaying Games

Sci-Fi & Fantasy

Screenwriting

Stamps & Coins

Video & Computer Games

Woodworking

Home & Garden

Appliances

Entertaining

Environmental Safety

Gardening

Home Repair

Home Theater

Interior Decorating

Landscaping

Remodeling & Construction

Law, Gov't & Politics

Commentary

Government Resources

Immigration

Legal Issues

Politics

News

International News

Local News

National News

Personal Finance

Beginning Investing

Credit/Debt & Loans

Financial News

Financial Planning

Hedge Fund

Insurance

Investing

Mutual Funds

Options

Retirement Planning

Stocks

Tax Planning

Pets

Aquariums

Birds

Cats

Dogs

Large Animals

Reptiles

Veterinary Medicine

Property

Apartments

Architects

Buying/Selling Homes

Religion & Spirituality

Alternative Religions

Atheism/Agnosticism

Buddhism

Catholicism

Christianity

Hinduism

Islam

Judaism

Latter-Day Saints

Pagan/Wiccan

Science

Astrology

Biology

Botany

Chemistry

Geography

Geology

Paranormal Phenomena

Physics Space/Astronomy

Weather

Sports

Auto Racing

Baseball

Bicycling

Bodybuilding

Boxing

Canoeing/Kayaking

Cheerleading

Climbing

Cricket

Figure Skating

Fly Fishing

Football

Freshwater Fishing

Game & Fish

Golf

Horse Racing

Horses Hunting/Shooting

Inline Skating

Martial Arts

Mountain Biking

NASCAR Racing

Olympics

Paintball

Power & Motorcycles

Pro Basketball

Pro Ice Hockey

Rodeo

Rugby

Running/Jogging

Sailing

Saltwater

Fishing

Football

Scuba Diving

Skateboarding

Skiing

Snowboarding

Surfing/Bodyboarding

Swimming

Table Tennis/Ping-Pong

Tennis

Volleyball

Walking

Waterski/Wakeboard

Style & Fashion

Accessories

Beauty

Body Art

Clothing

Fashion

Jewellery

Technology & Computing

3-D Graphics

Animation

Antivirus Software

C/C++

Cameras & Camcorders

Cell Phones

Computer Certification

Computer Networking

Computer Peripherals

Computer Reviews

Data Centers

Databases

Desktop Publishing

Desktop Video

Email

Entertainment

Graphics Software

Home Video/DVD

Internet Technology

Java

JavaScript

Mac Support

MP3/MIDI

Net Conferencing

Net for Beginners

Network Security

Palmtops/PDAs

PC Support

Portable Shareware/Freeware

Unix

Visual Basic

Web Clip Art

Web Design/HTML

Web Search

Windows

Travel

Adventure Travel

Africa

Air Travel

Australia & New Zealand

Bed & Breakfasts

By US Locale

Budget Travel

Business Travel

Camping

Canada

Caribbean

Cruises

Eastern Europe

Europe

France

Greece

Honeymoons/Getaways

Hotels

Italy

Japan

Mexico & Central America

National Parks

South America

Spas

Theme Parks

Travelling with Kids

United Kingdom

  • Web business has increased since I advertised...we are very extremely pleased with the results.

    Zarifeh www.zarifeh.co.uk
  • We were extremely impressed with the 80% rise in traffic to our site.

    Tandem Experience www.tandeming.co.uk
  • [We] have enjoyed a great response the advertisements have generated for us.

    Passion8.com www.passion8.com

Questions & Answers

What is Contextual Targeting?

Contextual targeting is a form of advertising whereby adverts are ‘in context’ with the editorial environment. All web pages available online which are capable of containing banner ads are scanned and placed into one of 360 editorial categories.

Where will the banner ad appear?

In short, your banner will be shown anywhere on the Internet where the content of the page matches the category you have chosen. By default we restrict showing banners to only to UK only traffic, but if certain overseas markets are important to you let us know and we can make targeting adjustments. Web Windows deals exclusively with quality websites and we will provide you with a weekly report giving campaign details.

Is Contextual advertising expensive?

Ultimately, contextual targeting allows you to spend less on advertising. Instead of blanket coverage advertisers are able to be more selective and target users who are much more likely to be interested in their specific products or services.

How is Web Windows able to purchase banner ads so cheaply?

Advertising agencies can now purchase online advertising electronically, like a commodity. Using our considerable experience we can purchase banner advertising at a fraction of the cost when compared to the alternative, which is to approach individual website owners directly.

Is it Effective? – The Evidence

The Network Advertising Initiative found that contextual targeting generated 2.7 times as much revenue per advert than non-targeted advertising. Users that clicked-through were also twice as likely to buy.
A comScore study examined the lift in website visitation and brand search queries across 6 different media placement strategies. Contextual targeting produced a 130% lift in brand name search within 4 weeks of exposure.

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Also Consider Re-Targeting

Re-targeting is a way of displaying banner ads to anyone who has recently been on your website. It is extremely effective.

Why I love Contextual Targeting…

“Contextual target gives you a variety great sites to appear on with content relative to your market. If you are a travel business, we can run ads in the Travel sections of large newspaper sites and also on specialist travel sites covering particular destinations.”

Greg Hancock, Snr Account Manager

Contextual targeting explained