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Key Facts UK Monthly Unique Browsers: 14.1 million User profile: Young professionals who are well travelled, finance-savvy and frequent online spenders. Key strength: A trusted media brand delivering an engaging mix of celebrity, sport, health, national and international news. |
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Guardian.co.uk – the most successful newspaper website in Britain If you are considering online advertising for the first time, then the Guardian’s website is the ideal place for your banner advertising. Guardian.co.uk has a team of more than 65 dedicated online journalists who have been responsible for creating an award winning news site and one which delivers unrivalled response for online advertising. |
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Our reporting system will generate: * Email notification when your campaign is activated |
The reporting will answer: How many impressions to date? The percentage click-thru rate? The most effective day of the week? The the best time of day? |
* Guardian visitors are an exclusive audience with 56% not visiting any other quality newspaper site.
* The site attracts a high proportion of ABC1 Women age 25-44.
* Guardian.co.uk users embrace technology with 37% of them stating that they love buying new gadgets and appliances - 27% above the national average.
* 57% of guardian.co.uk own a games console, which is almost twice higher than the national average.
“Since running the banner ad on the Guardian website we have had a fantastic response, lots of good quality enquiries with the result that all of August and July has been booked.”
“We will definitely look at advertising on the Guardian website with Web Windows later in the year.
In our opinion...
Guardian.co.uk, the website of the Guardian newspaper, is packed with news, columns and features, all attractively presented to catch the eye of the discerning reader.
Guardian.co.uk, like the newspaper itself, tends to appeal to the those with left of centre political leanings with its rich variety of expertly crafted stories and features.
One advantage that Guardian.co.uk offers, even for those visitors who have already bought their copy of the daily paper, is its ability to update the lead story minute by minute, complete with video footage via its news blog section. This makes the Guardian website a credible alternative to the 24-hour TV news channels, with the added advantage of allowing visitors to make their comments online. These features, coupled with the news-ticker streaming across the top of the homepage, makes Guardian.co.uk a major attraction for a news-hungry public.
Sport is always a popular subject for the online surfer, and Guardian.co.uk's coverage is first rate. Like the news pages it also has own breaking news ticker. Online live coverage of top sporting events is also available.
As well as providing a first rate news and sports coverage service, it is also provides a series of informative features, including Media, Science, Technology and Society. All are easily accessed though the tool bars at the head of the page. And in an age where facts are not only disseminated by word, Guardian.co.uk's media section, replete with video clips on a whole range of topics, is a particularly welcome innovation.
Guardian.co.uk is a treat to visit. With well written up-to-date news and features, blogs and videos, it is as entertaining as it is informative.
Demographic Profile
In the absence of other reliable data, the figures in the table below are a straight extrapolation from the National Readership Survey and show the profile of The Guardian newspaper. Online audiences tend to be slightly younger and more up market.
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