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Key Facts UK Monthly Unique Browsers: 9.5 million User profile: Regular internet purchasers who are typicaly younger than users of other news websites. Key strength: As well as including stories from The Independent and Independent on Sunday, the website adds breaking news, blogs, competitions and games. |
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Independent.co.uk – your perfect starting point for internet advertising
By running banner advertising on the Independent website you are reaching a young, affluent and educated audience who are some of the internet’s most prolific spenders. Office workers who make internet purchases at lunchtimes are fast becoming a valuable source of business. By advertising on a news site like the Independent, you will target affluent office workers who regularly check the news throughout the day. |
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Our reporting system will generate: * Email notification when your campaign is activated |
The reporting will answer: How many impressions? The percentage click-thru rate? The most effective day of the week? The the best time of day? |
* 61% on Independent.co.uk users are under the age of 45 with the highest concentration being in the 25-34 age group.
* The Independent website attracts an intelligent audience; one third having been educated at university and holding a degree.
* Three quarters of the Independent.co.uk users own their own home.
* 64% of the site's visitors have no children, with many qualifying for the highly sought after label of "DINKY" (Dual Income No Kids).
“We have been working with Web Windows a few years now and their service has always been excellent. Totally professional and extremely helpful staff.”
“This was the first time we have used a banner advert on a major website and we will certainly be doing this activity again.”
Frequently Asked Questions
In our opinion...
The print version of the Independent is noted for its concentration on foreign as well as home affairs, green issues as well as a liberal stance. Its online version, Independent.co.uk, is no different in its approach
The rich variety of material available on Independent.co.uk becomes apparent on viewing the website's homepage. The news section alone includes both domestic and foreign items, all linked to subsidiary articles, while media and entertainment news is also included. A variety of quality photographs, all illustrating the main stories, help further capture the reader's interest.
Sections on sport, the arts and entertainment, business, education, media, lifestyle, people in the news and even obituaries also appear on the homepage, helping the reader to more easily navigate the website.
A column of breaking new stories helps the visitor keep on top the latest developments in current affairs and sport, while the most viewed stories merit their own separate section. Independent.co.uk also contains its own research tool, an archive which allows visitors to views articles from the Independent newspaper dating back to the 1990s.
As well as keeping visitors up to date with the latest news, Independent.co.uk, in the best traditions of the media is also both entertaining and informative. Its “Indybest” section provides visitors of lists of the “best” on a whole series of topics, including travel and leisure, food and drink, and fashion and beauty, giving the whole website a more light hearted touch.
Independent.co.uk has also recognised the importance of social media, with a link to Facebook being prominently displayed.
Independent.co.uk is packed with news and information and its layout means that it is easy for visitors to navigate. For those interested in what is happening in the world, it is most certainly worth a visit.
Demographic Profile
In the absence of other reliable data, the figures in the table below are a straight extrapolation from the National Readership Survey and show the profile of The Independent newspaper. Online audiences tend to be slightly younger and more up market.
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