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Our reporting system will generate: * Email notification when your campaign is activated |
The reporting will answer: How many impressions to date? The percentage click-thru rate? The most effective day of the week? The the best time of day? |
| In Our Opinion... |
The Daily Mail has long been famed for its impactful headlines, and this tradition is maintained by its news websites. To the right of the British political divide, the Daily Mail continues to attract readers with its hard hitting lead stories as well as a whole host of features.
It’s flagship website, MailOnline has an attractively presented home page with the hard news, headed by the day's lead story taking up two columns. The right hand column appeals to female readers with a list of “click through” illustrated articles forming the “Femail" section.
As well as its news coverage and “Femail “ section, Mail Online covers a wide range of topics making it as much an online magazine as it is an internet version of a daily newspaper. These topics - which include Sport, TV & Showbiz, Health, Science & Tech, Property, Motoring and Travel - offer plenty to entice as wide a readership as possible to the Mail Online website.
Elements of the Daily Mail’s editorial have been made into hugely successful websites in their own right. For example Thisismoney.co.uk has recently been awarded the accolade of Financial Website of the Year.
Regional titles are also represented in the Daily Mail portfolio including Metro.co.uk and Thisislondon.co.uk (the official website for The London Evening Standard).
One section of particular interest is the “Live mag.” By clicking on the Live mag tab a whole range of topical articles, all illustrated by first rate photography, are presented. Readers can make their own comments on the articles and add them to their “My story list”. The site also includes a feature allowing readers to archive their favourite top 50 stories.
On the lighter side, Mail Online includes features on books, food, horoscopes and even online bingo. There is also a Mail Online blog allowing the reader to view the latest topics exercising the minds of the Daily Mail's columnists.
Controversial, thought provoking and entertaining, the content of all of the Daily Mail’s websites give them a distinctive edge over other newspaper groups.
* According to ABCe, Mail Online is Britain’s most visited newspaper.
* Banner ads on DM websites are particularly effective at reaching office workers at lunch time, who are catching up on news and celebrity articles.
* Mail Online users appreciate the ease and simplicity of shopping online. On average their annual online purchases total £1,840.
* From the Daily Mail to Metro, from Primelocation.com to Jobsite.co.uk, plus a range of regional sites including The London Evening Standard, the DM portfolio covers draws in 40 million unique users per month.
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