Free practical advice for businesses

Use our guides to get advice that could help your business during the economic slowdown

Whatever the economic conditions there is always a need for businesses to take stock and think about their businesses practices. We have a range of articles that can help website owners take steps to protect themselves and prepare for any economic situation.

 

 

Devising an effective marketing strategy

A well developed marketing strategy is the backbone of a successful business as it plays a pivotal role in attracting and retaining customers, and at the same time, maximizing profits for the business entity. Web Windows believes that an effective marketing strategy should be able to incorporate the changing needs and perceptions of customers...

 

Advertising Basics

Advertising is an important tool in any marketing strategy to promote sales, communicate information and strengthen brand awareness. Good advertising is all about providing the right information to the right people through the right message using the right words. Web Windows is your one shop stop to help you design the perfect advertisement...

 

Web Design Tips

Gone are the times when having a website was considered as just one other way of showcasing and marketing your products and services. Today, a website is not a matter of choice but a 'must have' to survive and effectively compete in the new economy. No matter what your business objective is, you need an Internet presence...

 

Writing a Marketing Plan

Marketing is a necessary process that identifies and satisfies the customer needs of a business entity. It also involves researching new opportunities and reviewing and improving current advertising strategies to stay ahead in the market. Web Windows firmly believes that a marketing strategy can make or break your business.

 

Planning for e-commerce

E-commerce is a process that refers to the delivery of goods and services via the Internet. The growing popularity of buying and selling online can be attributed to the fact that it saves the time and hassles required for running from one store to the other in search of an item.

 

What is the National Readership Survey?

The National Readership Survey (NRS) is a non-profit but commercial British survey concerned with monitoring, analyzing and providing estimates on the number and nature of people who read Britain's newspapers and consumer magazines. Currently the Survey takes into account 260 newspapers, newspaper supplements and magazines.

 

Know your customers' needs

Any economic venture is based on the principle of supply and demand. Your venture is not going to succeed simply based on the quality product or services that you have to offer. You also need a targeted customer base who is willing to buy your products and services.

 

10 Golden Rules to Advertising

1. Know your target audience. It’s vitally important to pitch your advertising at the right level, to the right type of person. You should be communicating directly to the consumer who wants to buy your product or use your service. Useful attributes to consider are age, gender, education, cultural background, and income.

 

How to build a successful brand?

The importance of a brand can be gauged from the fact that while products can be copied, a brand cannot. Your brand is not just your logo or slogan; it is the identity and reputation of your product and services in the market. By creating a successful brand, you position yourself in the minds of the customers...

 

Designing the Perfect Ad

Understand The Role Of Your Ad. It sounds obvious, but bear in mind that the role of a Web Windows advert is not to sell the product. It is to convey the idea behind the benefit of the product and steer potential customers to the website. Copywriters use AIDA.

 

How to set a budget for your advertisement

Advertising costs are totally within your control; the amount you spend on an advertisement constitutes an important part of your marketing budget and depends on the factors such as the volume, channel for advertising, and your target groups. Advertising expenditure varies from company to company...

 

SEO Tips

Pay Per Click  internet advertising campaigns are a fast and efficient way to instantly drive targeted traffic to your website, and are a main part of  any SEO service. They are the small adverts that appear at the top of search engine listings or down the right hand side of the page, called ‘Sponsored Links’...

 

Why Ads Fail

One reason can be Too much reach and not enough frequency. Effective magazine advertising ensures that a good percentage of the target audience see the advert a suitable number of times.  Selling the features rather than the benefits of what is being offered.

Why Newspaper Advertising

Copy sales for national press outperform everything. The sheer number of people your ad reaches is the primary factor as to whether your ad gets a good response. No other advertising vehicle has the extensive reach of newspapers. In order to target the largest audience possible or corner the market in the most direct way...

 

A Guide To Banner Advertising

 

Surf the Internet and you will see a fair share of banner ads. A banner ad is a box containing text, images or animations with a hyperlink that leads to a specific page of a website. Banner ads are the most popular form of online advertising.

 

What Makes A Good Banner Ad?

 

Banner advertising is the most important form of internet advertising. Banner advertising is highly interactive, and can result in a call to action being performed immediately.

 

Why Internet Advertising Is The Future

 

With the growth in the use of Internet to search for information, there has been a significant increase in the time people are spending online.

 

Internet Advertising Tips

 

Internet advertising has emerged as the leading advertising medium in the UK having left TV behind. There are many reasons for its rising popularity, the major being that it provides global exposure at very cost effective rates, which is practically impossible with any other medium.