The Independent on Sunday News Review - an audience of prolific internet buyers

Forget the ‘scatter-gun’ approach to print advertising. If you’ve got an e-commerce site, you need to target affluent, internet savvy customers. A newspaper advertisement in The Independent on Sunday hits a young, professional readership – and it’s a hugely effective way of getting noticed by the most active online shoppers in our top tier demographic.

The Independent on Sunday was the first weekend paper to adopt compact print advertising in its News Review section; the most stylish weekend colour supplement. We believe that a newspaper advertisement in the Independent on Sunday works out as one of the most cost effective form of test marketing in print media.