Search Engine Optimisation must suit your needs

There is no such thing as one-size-fits-all SEO. Everyone’s site is different, everyone’s needs and expectations are different and everyone’s budget is different too. We bear all of these things in mind from the first point of contact that we have with any client and we keep it in mind throughout the time that we work with you, whether that’s 12 months, 2 years or 10 years.

Getting it right from the beginning should be a fundamental obligation of any SEO company and it’s certainly something that we make sure of. We can’t find the best solution for your website if we don’t spend time getting to know you, your site and your business area. To allow us to so that we follow the steps below: 

A free SEO Sight Check

We need to assess how visible your site is in its current state, so the first step is to assess the build quality of your site. We look at it from Google’s point of view and see where your strengths are and if there are any areas that we could improve.

We’ll also look at what Google can ‘read’ from your site – what keywords it’s trying to pick you up for and how suitable they are for your business. Are there terms that people type into Google that might be better suited to your business? Are there terms that would bring traffic to your site that was more willing to spend?

The point of the time spent at the beginning is to make sure that the SEO work that we’ll do over the coming 12 months will bring the greatest return on investment (ROI) something that we recognise is essential in any promotional activity.

You’ll have one point of contact and that person will be happy to talk you through the suggestions that we’ll make and you’ll also be given a report that explains those suggestions.

Next comes the Foundation Work

The Sight Check will give you the confidence that we know what what’s best for your site and will give you the 12 month plan for your website. Inevitably the work will be split into two areas – onsite work, which we call Foundation Work and offsite work – the Full Programme.

The Foundation Work will make sure that all of the work that we’ve done in the Sight Check is available for Google to interpret from your site. That might mean menu changes, additional pages, updated onsite content depending on your SEO plan. The Foundation Work will always include work to the coding of your website – Google must be able to find the right message. We’ll update the keywords, title descriptions, header tags, image tags, whatever the level of work that you want or need so that Google can’t be in any doubt what your site is all about!

This phase of work acts as the foundation upon which to build a solid SEO platform which will, without doubt, give your site the long term base to rank well.

SEO Full Programme – a 12-month plan of action

You can’t do a short burst of SEO and expect it to give you the long term benefit that your business will profit from. The key to SEO is to stick at it: the benefits are cumulative.

We’re recommending a 12 month Programme because this is a key timeframe from Google’s perspective. It will visit your site much more regularly when changes are made to monitor the quality, relevancy and authority of both the onsite and offsite work. By showing Google that your site is up to date, that it’s constantly being worked on over a decent timeframe, you’ll get a big gold star from Google and your rankings will increase!

Ranking highly on Google for competitive key phrases is not just a privilege of the big players – for an affordable monthly outlay we could be generating huge commercial benefit for you too.