Why a Social Media Presence Benefits Businesses

As a society, we are hooked on social media. There are 3.499 billion active social media users and on average people have 7.6 different social media accounts. It is important to remember that our collective love of social media is not a bad thing; social media has many benefits.

Key Components to a Good Content Marketing Strategy

Content marketing comes with its challenges. There is always more that you want to learn and more that you want to implement in your content marketing strategy. Occasionally this results in losing sight of the bigger picture. The thing is, there is always more to learn. You don’t reach the end of content marketing. We thought that we’d have a look at the fundamental components of content marketing that makes it so successful.

Creating the Best Visual Content for Instagram

You probably know by now that Instagram is a big deal. A whopping one billion people use it every month, and 500 million people use it every day. Instagram is an asset for businesses as 200 million users visit at least one business account every day. The platform is approaching its 10th anniversary, and the […]

Is Pinterest Included in your Social Media Strategy?

Pinterest’s useful features and it’s growing popularity make it an essential tool that should be utilised in your social media marketing strategy.  During the quarter ending in June, Pinterest boasted 300 million active users a month, a 30% rise compared to the previous quarter. Pinterest users have pinned 175 billion items on 3 billion virtual […]