When it comes to click-through rate and online B2B banners, there are various approaches to consider in creating the best marketing results. After all, marketers not only think about what works for them, but what is most effective for the consumer as well. Banner designs can be a surprising factor in influencing and converting sales, especially for a B2B business. Here are several design choices and approaches that we will take to create the most effective sales presentation in B2B marketing.
The design of banners can be one of the most influential factors in the success of a B2B marketing campaign. A banner does not reflect your personal identity but is a reflection of your business goals and value to customers.
Your main objective online is to attract people to your business and a great banner goes a long way toward helping you succeed. While creating a banner, it is important to recognize that there both improvements and mistakes that can shape how they are received by customers. With these facets considered, here are some main elements included all successful banner designs for effective B2B sales.
In this quick guide, we’ll walk you through how we like to create banner ads. The process our designers take and how we create the perfect design. It doesn’t have to be complicated; it has to be effective for your company.
Don’t over-analyse it
Many designers tend to over analyze even the most basic strategies of using banners. Surfing the internet and looking for ideas may give you insights into the process. However, it is important to keep in mind the prospects of your own brand when designing banners. Blindly following content and graphics from other creators may not reflect your mission statement and the value you want to transmit to customers. It is essential to stick to basics and design a banner with concepts that can be easily registered by your core customers.
What type of banner ads are you looking for?
Your banner design largely depends on what you would be looking for as a business. The design should reflect your brand, your mission and make people understand your offer quickly. To create the best banner design possible, you need to understand your audience first.
Maybe you use:
- Social media (Facebook, Twitter, LinkedIn)
- Competitor analysis
- Professional templates or case studies to review your options
- Explore design libraries for inspiration
These are great resources to start to find the perfect banner design.
Establish an Identity with a Logo
Overtime, businesses can benefit from social media and digital marketing through artistic means. Your logo creates an identity, makes it more attractive and adds a professional look to your business. Numerous content and details on banners get lost, but logos are easier to register and stick on customers’ minds. Add a familiar, memorable logo to all your banners and content in a manner that makes them visible in your presentations.
Always keep in mind that people live very fast pace lives and the banner should be a glimpse of what attracts them to engage with your business. Lengthy paragraphs on details about the product or deal will often be scrolled down or crossed out. No one has time to read through long descriptions to figure out what your banner is about. You can add a link or scroll-up option on your banner for people to get more information from your business website.
Simplicity is Key
It is important to keep in mind what your target audience is or what kind of viewers you want to attract to your brand. Using the entire colour pallet is not going to get the banner noticed, a simple pop of colour can be all that is necessary for an effective presentation.
Use simple texts and keep in mind how the banner would appear on multiple devices. The size of the banner matters and should not be too overwhelming or unnoticeable. Make sure you get the message across without abbreviations but in a simple cohesive manner.
Things to consider when creating your banner design:
- Can you use vectors?
- Images (are they royalty-free?)
- Do your banners only work online? Or could you take them to print?
- Does it reflect your business?
The potential of your marketing depends on many key factors, banner designs are one of the most important ones.
New technologies and platforms make banners more essential to converting users on your website or shopping portal. In a B2B sense, effective banners can help supplement your sales presentation and guide prospective customers toward the point of sale. With these tips integrated, you can maximize the quality and conversion of your banners for B2B marketing.