Social media has found its place in the world, and it is a very prominent one. Platforms such as Facebook, Instagram, Twitter, Pinterest, YouTube and TikTok connect us to family, friends, celebrities, and brands. Since Facebook launched back in 2004, social media has become more sophisticated, and it has more to offer consumers. The same applies for the platforms mentioned above. Social networks started as a way for friends and family to connect instantly over long distances, but they have evolved into a digital marketing tool that cannot be ignored by brands. We’ve found seven statistics that demonstrate the incredible power of social networks.
There are 3.725 billion active social media users.
That is a lot of people who could potentially see (and enjoy) your content. If you don’t think there is a need for a social media presence for your business because no one would be interested, you’re wrong. Just under half of humans are active social media users, and more of them will be interested in your business than you think. No one ever regretted growing their social media presence! If you haven’t got the time to manage and grow your presence, a digital marketing agency will be able to help you.
The average time spent on social media is 142 minutes a day.
That is 2.3 hours of social media exposure. People enjoy using social media; it allows them to expand their horizons and explore new things that they may not have seen before. Your product or service could be exactly what they want to see. If you create eye-catching content, you will attract new customers.
81% of all small and medium businesses use at least one social media platform.
But how well do they use it? Your online presence needs to be organised and sustained. You need to be updating all of your social channels at least a couple of times a week to build a following and attract new customers. By using relevant hashtags, encouraging conversations in the comment sections, and posting quality content, you can attract new customers and create brand awareness at the same time.
$90bn was spent on social network advertising in 2019.
There is one big takeaway from this, social media advertising works! It is an investment in your company if done correctly. All of the major social networks have sophisticated algorithms that connect your ad with your target audience. If your ad has a clear call to action, a high-quality image that is relevant to the caption, then you’re good to go. Watch the likes, comments and, most importantly, the conversions roll in!
73% of marketers believe that their efforts through social media marketing have been “somewhat effective or “very effective”.
An effective strategy takes time. If you’re starting a social media channel from 0 followers, it is the perfect time to experiment with different types of content. As long as your posts are in line with your brand, it is important to test new ideas to see what works for your target audience. Incorporate images of product or service with videos and behind the scenes photos, post links to your blog page and relevant industry news. Post testimonials from previous happy customers and update your company about any new developments that may affect them. Customers will appreciate the updates as it makes them feel more connected to the brand.
70% of brands found that Instagram was the most effective social media platform for influencer campaigns.
If your product or service lends itself to a specific target audience, you may benefit from influencer marketing. Influencer marketing has become a marketing staple for a range of industries. 91 per cent of luxury brands, 84 per cent of activewear brands and 83 per cent of beauty brands use influencers to promote their products. Influencer marketing can be effective for a wide range of industries; the numbers prove it. The influencer marketing industry is on track to be worth up to $22 billion by 2022, according to Business Insider. Brands are paying big money to get their products into the hands of influencers. The reason influencer marketing works is because consumers trust influencers who have a specific niche. They are trusted more than celebrities who might promote products that they do not use themselves.
92% of all Instagram users say they’ve followed a brand, clicked on their website, or made a purchase after seeing a product/service on Instagram.
More people follow brands than they do celebrities! Social media is no longer just about connecting with family and friends – it is also about staying connected with the brands that we use in our everyday lives. We want to know when our favourite company is going to release that new product. We want to know what brands our favourite influencers are using so that we can use it too.
The statistics don’t lie – social media is integral for brands. By using it well, brands can build awareness and find new customers to be advocates for their product or service. If you don’t currently use social media regularly – there is no time like the present. Visit our blog to find some helpful tips to help you maximise your social media presence.