Leisure Plan is an outdoor furniture brand which specialises in 3 specific brands, Dedon, Ego Paris and Fischer Möbel. These are exclusive to Leisure Plan and are the only company within the UK to stock all three brands and lines of furniture.
Leisure Plan is a perfect client to have for social media content as their products make for brilliant visual posts, and our team could make some excellent photoshop-based and animated content for their feeds. This was in our plan early on to help increase traffic to their pages.
Being a business that sells leisure based products such as sun loungers, relaxed seating and more; products that were made to be outside during the summer season. Starting with Leisure Plan in October was ideal as it gave us plenty of time to plan great content leading up to Spring and Summer, times of warmer weather where their products would be purchased more frequently.
As well as growing their online presence, they wanted to use this increased exposure to help increase footfall into their showroom. They have a large building located just outside of London near Stansted airport, making it an ideal location to visit from anywhere across the UK.
The daily content we create for their social pages has shown to be the key to massive success for them, as post engagements have increased by 131% and the engagement per posts sits at a solid 5% which is excellent considering the number of followers they have.
The post reach on their Facebook reached has increased 242%, which has been a solid catalyst in their increased sales, especially post-March as the weather has begun to improve.
Their Instagram page has been a critical success, rising from just shy of 25 followers to just under 2,000 in around six months. On top of this, the page received 1,672 profile visits in seven days at its most busy and even now continues to achieve over 1,000 visits per week.