Gourmet British Charcoal.

Web Windows uses extensive social media marketing, thought leadership content, blog content and PPC to increase online traffic, sales and raise awareness of the brand.

About The Oxford Charcoal Company

At the Oxford Charcoal Company, they started crafting organic, gourmet charcoal in 2013. They do it in small batches to give customers the best BBQ experience possible. Easy to light and ready to use in just 15 minutes, the charcoal adds superb flavours to your cooking using a variety of different woods

John Doe
John DoeSteam Dreams CEO
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Steam Dreams Rail Co. provides luxury steam train travel all over the UK. They have been delighting customers for over 20 years. Since its inception in 1999, Steam Dreams Rail Co has gone from strength to strength and now welcomes over 19,000 passengers on board each year on over 50 trips and stop at 100

The Brief

What we've achieved so far...

Oxford Charcoal Pre March 2021 March 2021 - October 2021
Google Spend
£3,000
£3,000
Conversion Value (Google Ads)
£15,363.25
£32,800.00
Cost per Conversion
£10.45
£4.79
Facebook Likes
1500
1910
Instagram
4,825
5,859
Twitter
2,818
3,105
Engagement (Monthly Average)
1.1k
3.2k
Impressions (Monthly Average)
8.2k
38.9k

A WordPress Solution

Oxford Charcoal is one of the UK’s leading Barbecue charcoal suppliers, so we had to make sure that their website was up to scratch by giving it a complete redesign to help improve the user experience and highlight each product with a better design.

Unlike other clients we have helped, Oxford Charcoal’s social media already had a fair amount of content with a good follower count across different pages. This made it easier for our social media team to create a plan of action for their pages and determine what content will work best on each platform.

We were tasked with managing their Google Ads account and creating a wide range of ads to help draw people to their website. This ranges from google searches to remarketing ads to shopping ads. We were given specific conversion rates and goals to work with, which made this a good challenge for the team.

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