Peter's Cleaners Website Design

A fresh WordPress design for an established dry cleaners in Peterborough.

Social Media Management

Content Creation

Social Media Advertising

Ongoing Web Development

Influencer Management 

Email Marketing

About Peter’s Cleaners

Peter’s Cleaners is a Peterborough based Dry Cleaners with multiple sites across Peterborough & Stamford. It was established in 1963 by father and son (Peter & Peter) Grist. They had a fantastic reputation for quick turnaround as well as adapting to Dry Cleaning innovation making it a firm favourite locally. In 2016 the company was bought by Vicky Whiter who was a Peter’s regular. She loved the business and prides herself on the fact they have a 50 year heritage but a modern outlook on the dry cleaning world.

As well as 2 traditional shops, Peter’s Cleaners have 2 ‘Pod’ Locations in Peterborough where users can drop their dry cleaning and pick up at their leisure. This is something brand new to the market that has ever been seen before. They also have a huge focus on sustainability and environmentally friendly cleaning as well as an ambitious growth plan to offer more convenient services over the next few years.

The web design brief

Peter’s cleaners have been working with Web Windows on Digital Marketing and Web Design over the past 18 months. We started with some Social Media & Blog Content. However, the one thing that let them down was their website. It was WordPress but dated and required fresh branding. Vicky came to us for a completely new WordPress Web Design Package as well as ongoing website development and maintenance.

We talked with Vicky in detail about how she wanted to position Peter’s Cleaners. It was essential that the website was mobile first as one of the main goals is to drive traffic towards the sign up for the pods as well as managing their account.

She also emphasised how it was essential to secure Peter’s Cleaners reputation as the most professional dry cleaners in the region (Peterborough and Cambridgeshire).

The target audience of the pods are professionals so are likely to be using mobile devices for the mobile-first aspect of this project as essential. It also needed to look good so a freshen up of brand colours, some nice video content was also imperative for a site akin to the modern world.

A WordPress Solution

In 3 months we worked with Peter’s Cleaners in order to produce what we believe is the best dry cleaning website in the local area.

We gained a great understanding of the different customers and their journey. One of the main focuses were the pods but we also needed to account for those people looking for shop locations as well as pricing for different types of cleaning. We also made sure the site was SEO friendly by making unique content for each of their services.

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The Results

The website was built and launched on WordPress, it’s clear, mobile-first and easy to navigate. It has been really well received by Vicky, the team as well as users. Time on site and bounce rate have improved and this is testament to the navigation and content.

Navigation was a serious issue on their old website and we now show clear pricing as well as the ability to sign up for the pod service. Web Windows created custom page template designs that are dynamic to allow easy updates as well the ability to add extra pages when new services are available.

It’s fully responsive and looks fantastic on all devices.

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