Zico Lighting is a premium lighting manufacturer who create exceptional LED filament lamps which are environmentally friendly.
When we took over Zico’s Instagram account, it had been relatively inactive. We set about posting on a much more frequent basis, with high-quality images to attract high levels of engagement. The Instagram account quickly went from 50 followers to nearly 5,000.
The content for the feeds has also rapidly gained interest with users being interested in both images and videos. Engagement rose by 97%, and we see that figure rising more as the business prepares new lamps to be released.
The total reach for the posts has more than doubled, which shows that the quality of the content was being optimised with the correct hashtags and scheduled at critically important times of the day.