Zico Lighting Website Design

A fresh WordPress design for a lighting specialist in Cambridge.

Social Media Management

Content Creation

Social Media Advertising

Ongoing Web Development

Influencer Management 

Email Marketing

About Zico Lighting

Zico Lighting was founded in 2011 by lighting specialist James Miller, formerly CEO of Miller Brothers & Central Wall Growers. James realised the light bulbs he was distributing weren’t meeting the stringent quality standards of his high end hospitality clients.

James is a real entrepreneur and he decided the best thing to do was to set up his own company manufacturing superior quality LED filament light bulbs to meet the specific needs of the hospitality industry. And so Zico Lighting was born.

Since then, Zico Light have grown to become the market-leading lighting hospitality brand, supplying lighting solutions to the world’s finest hotels, restaurants and historic buildings.
Zico’s USPs are that their premium LED lighting service provides:

  • Fully dimmable, flicker-free technology
  • A high Colour Rendering Index (CRI) of 95 which mimics natural daylight
  • Light bulbs with a 30,000 hour lifespan and a 3-year warranty

The Web Design brief

We have worked with James at Zico Lighting for almost 3 years. We worked mainly on communications; email marketing, Social Media & Brochure Design.

There was always a thought that the website did need tweaking and we took a brief to do so in late 2019.

There were 3 main goals when it came to the WordPress redesign of Zico Lighting

  • Improve website user experience – currently the bounce rate is very high and the site doesn’t cover all of the services they offer.
  • Incorporate 3 new brands into the site – each of the products ranges required its own brand.
  • Increased e-commerce sales of individual items – the B2B side of the business is very prosperous but they require more sales from consumers.

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The Result

We built the Zico Lighting website using Elementor, a WordPress theme builder. We combined this with WooCommerce to provide the e-commerce angle and stripe and paypal as the payment solutions.

As website designers in Cambridge, we pride ourselves on quality, clean websites with great imagery, word-perfect copywriting and this is exactly what we have achieved with www.zico.lighting

The black and gold design really emphasises the quality of the products that they supply to the likes of The Ned, The Ritz as well as 10 Downing Street. These are premium quality products for premium establishments so it was essential that the website got that across. This coupled with the quality brochure and fantastic eye-catching packaging that Web Windows have put together left the client in a really good space. James said “I find working with Tom and the Web Windows team fresh, enjoyable and productive. Having worked with agencies both large and small in previous roles I experienced mixed results and they have left a really long lasting impression on me and my business.”

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