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The adage about creating the right message, to the right audience and in the right place has never been more relevant than with display advertising.
Creating a winning banner design is a specialist skill. Asking your regular web designer to “knock something up” may be the easiest way to get a banner ad produced, but it doesn’t always yield the best response. Web Windows has designer entirely dedicated to banner creation and comes from the less-is-more school of design.
Web Windows can advise you when to target broad or narrow. The merits of contextual targeting and how granular you should get in terms of gender, age or location. We know the common pitfalls and the quick-wins.
Success for many of the internet’s largest publishers can create a dichotomy when it comes to selling their banner inventory to advertisers. Big-name websites often have a glut of onsold banner ads. Web Windows takes advantage of ad inventory oversupply by buying on real-time bidding platforms, especially for premium sites. Our clients benefit from our skill and resources as by getting top quality campaigns at a fraction of the standard rate.
Web Windows can advise you when to target broad or narrow. The merits of contextual targeting and how granular you should get in terms of gender, age or location. We know the common pitfalls and the quick-wins.
Reach a UK audience of millions and enjoy rates of up to 98% discount. This form of advertising takes advantage of the very best late rate deals available from unsold banner inventory on premium quality websites. Our standard package often generates response levels of 3,000 visitors or more.
Choose where to advertise from Web Windows’ extensive network of sites. Find a site which promotes similar products or services, an audience that shares the same demographic and much more. Over 50 of the top UK websites are available to choose from, so there’s something to suit every business.
Banners displayed to web users that have already visited the advertiser’s website. The viewer has already shown an interest in the company’s products or services. It’s successful because every time they see an ad, their chances of converting become higher and they’re at a later stage in the buying process.
This is a term for the automation of banner ads. It’s format is making advertisers think twice about how they spend their money. Without having any personally identifiable information, we might know which websites an individual has previously visited. By processing the data, advertisers can target by criteria.
Banner ads that are ‘in context’ with the editorial content on the page that is being viewed. Contextual targeting means ads are highly relevant to the audience; resulting in higher click-throughs and conversion rates. It is proven to generate nearly three times more revenue than a non-targeted campaign.
With demographic targeting, you can reach a specific set of potential customers who are likely to be within a particular age range, gender, parental status, or household income. For instance, if you run a fitness studio exclusively for women, demographic targeting could help you avoid showing your ads to men.
We subscribe to a number of advertising exchanges which allow us to bid for unsold inventory in real time. Most major publishers offer there advertising in this way and for agencies like Web Windows, it tends to be far cheaper than buying directly.
The campaign can run as long as you wish. The standard campaign length is usually 28 days.
Yes. Our banner designers can produce virtually any format of creative you wish.
Unfortunately, we don’t have crystal balls. There are so many variables influencing response it is an impossible question to answer. That said, you are in the hands of experts and we’ll do everything in our power to ensure you get maximum ROI.
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