Sounds easy doesn’t it? Get a contact list, write the template and blast the contacts via your server. At best, you’ll get blacklisted by worldwide email servers. Becoming blacklisted means that for up to a couple of years your normal email addresses will never reach the intended receiptient. Another consequence of sending an email campaign to poor data will mean you might have your collar felt by the ICO for breaching GDPR; a very expensive mistake.
If you’re looking to run an email marketing campaign, you need the expert advice of Web Windows. Listed below are just some of the processes that we’ll happily talk you through.
Web Windows will help you stay out of trouble and improve deliverability. By cleaning your email database, we can reduce your bounce rate by 98% and help your messages get delivered. So stop bouncing and start converting your prospects into customers.
A/B copy testing is a great way to refine a winning email template. If generating maximum sales or enquiries is important, testing is vital. Cleverly thought out email content will likely have a direct impact on conversion rates. Subtle changes can make big differences.
With the advent of GDPR, the need for compliant data has never been so important. Web Windows can acquire the most segmented B2B data available in the marketplace. UK, US and worldwide records available and all cleaned before supply.
The content of your email is best written in conjunction with landing page copy. We come from the school of “less-is-more” and often consider the role of the email as a mechanism which encourages the recipient to click on a link. After that, its the landing page which tells the full story.
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