This website design article looks at how to create enticing and attractive web pages people want to read. It provides homepage tips as well as landing page advise. Topics covered include calls for action, streamlining, the creation of clarity and navigation guidance.
You need not have much digital knowhow to create a desirable website. With enthusiasm and a little time and concentration, you can design an enticing site that attracts readership. Here’s how to produce easy-to-navigate, attractive web pages.
Vibrant, clear digital pages
Have you ever visited a website that’s hard to navigate? Tightly packed information, often in a faint font on bright, distracting backgrounds abound on the Internet. They hurt your eyes and are, frankly, a big turnoff for readers who quickly click their way to more user-friendly destinations.
Better examples of visually pleasing, easy-to-navigate websites exist, though. Viewing them is pleasurable because you know exactly what they offer and how to get around them. The difference between well-designed and less well-produced sites is similar to a million-dollar blockbuster compared to a bad TV soap opera pilot. One is sophisticated while the other is instantly forgettable. To stand out from the competition, your website needs to be like the former.
Poor quality web pages rarely contain enough white space around and between paragraphs and figuring out where different topics stop and start is difficult. Provide plenty of white space and readers will breathe a sigh of relief when visiting your website.
When choosing font styles, consider readability. Make sure your chosen style is large enough for viewers to scan with ease and isn’t too finicky. Some fonts seem attractive initially, and when used sparingly, but are hard to interpret in block form.
At the same time, make topic headings big and bold. Remember Internet viewers scan data. If the main points you want to make are obvious even busy readers will get the gist of your website. Bullet points will also help people sift quickly through information for what they seek.
Your homepage is the window of your brand. If people don’t like what they see, they won’t look further into your website. The first step to creating a crisp, desirable homepage is to ensure the subject matter of your website is obvious. If people can’t identify what you offer, they will be confused, so give them clarity.
Consider what you most want readers to know when they see your website. Are you selling products or services? Or perhaps you provide information and want readership rather than customers. Recognize your main aim and ensure viewers understand it the instant they click on your homepage.
Create a clear, brief description of what’s offered near the top of the page. Explain how your website can improve reader’s lives, whether it’s by entertaining, informing, or introducing them to a product or service. Readers need to realize what they will gain from exploring your website.
Your homepage also needs to be engaging, so readers stick around. As they are mostly visual, include a short movie about your brand’s story, or about you as the creator of the site. Or add a few relevant pictures. Be mindful, though, not to clutter the page.
Squeeze pages, also known as landing pages, convert readers into clients after they click on advertisements. Such advertisements could be banner ads or search engine links with calls to action. You may want readers to sign up to receive a newsletter, service, or freebie, for instance, or to buy a product.
Ensure readers understand what they will get when they sign up for something, and add your logo, contact details, and a map if you want patrons to come to your company address.
Great squeeze pages are clear and streamlined. Ditch irrelevant content and select design colors to reflect the essence of your brand. Bear in mind that deep blue inspires trust, green is associated with wealth and red with action. Yellow is considered fun and optimistic while brown’s linked with outdoor activities and ruggedness. If you need help, use an online template or see if your web development platform provides drag-and-drop tools.
You may not be a digital dynamo, but your skills will grow with experience. Use the tips mentioned and people who click on your website will explore rather than making a swift exit.