How to Get the Most out of Google Adwords

Google Adwords can be an effective way to boost traffic to your website. However, to make sure that you are driving high-quality traffic that has a chance of converting, you’ll want to make sure that taking advantage of everything Google Adwords has to offer. Web Windows will provide you with a detailed explanation on how Google Adwords works as well as tips on using Google Adwords, such as how to target in-market audiences, how to optimise your ads for mobile platforms and how to take advantage of remarketing.

If you’re looking for other lead driving strategies to compliment your organic SEO efforts, then one strategy you may want to consider implementing is the use of PPC (pay per click) advertising in the form of Google Adwords. Google Adwords can be an incredibly effective way to drive non-organic traffic to your site. However, you will want to make sure that you are getting the most out of your ads in order to improve the odds that the traffic you are driving consists of qualified leads.

How Does Google Adwords Work?

You begin by choosing a keyword to attach your ad to. When a user types that same keyword into Google’s search engine, there’s a chance that your ad shows up. The odds that it shows up depends on how large of a bid you made on that keyword and whether you have any competition for it. This means that if you are using broad keywords like “computer,” then you probably won’t have much luck since bigger corporations will most likely have vastly outbid you for that keyword. However, it’s not wasted money since you only pay the bid you place if the user clicks on your ad, which is why it’s called “pay per click” advertising.

Tips For Using Google Adwords

The following tips will help you to create ads using Google Adwords that will be effective in generating qualified leads:

.   Spy on the competition – You can use tools like SpyFu in order to analyze the Google ads competitors are using. This allows you to see how well their ads are ranking and what keywords that they are using are ranking best. You can even see the estimated PPC clicks they are getting every month. This allows you to more effectively decide what keywords to use for your own ads. Do you want to compete directly with certain companies by using the same keywords? Or do you want to avoid direct competition due to how well they are performing with their chosen keywords by choosing other keywords? Whatever your strategy ends up being, knowing how the competition’s Adwords are performing will give you a huge advantage.

.   Optimize for mobile platforms – Odds are you’ve optimized lots of things for mobile platforms, from your website to your emails. But have you even considered the idea of optimizing your Google Adwords for mobile use? If not, you really should. It’s often easier for leads to convert via your ads if they are clicking on them through mobile devices due to the intimacy that mobile devices provide. There are several things to keep in mind when optimizing your Adwords for mobile platforms. First of all, keep it short and sweet. Too much copy will make mobile users impatient since it’s more difficult to read on a mobile device. Consider segmenting your campaign by different devices so that you can identify how effective your campaign when comparing it on various platforms. Last but not least, make sure that the landing page for your ad is mobile-friendly. If you send mobile leads to a landing page meant for desktop leads, your conversion rate will plummet.

.   Use extensions – You have the option of using call out extensions or site-link extensions to help provide your ads with more real estate. This, in turn, will make your ads look more prominent than your competition’s, thereby increasing the odds of users clicking on it.

.   Target an in-market audience – Google Adwords allows you to run your ads through a structured segment within a larger group. Meaning, you can use in-market segments in order to target people that are already in your market. You will typically receive higher conversion rates with in-market targeting because you’ll be reaching potential customers as they are actively browsing, comparing or researching the types of products or services that your company is selling. 

.   Remarketing – Remarketing is basically a technique that allows you to show your Google Ads to people that have already visited your website but who have not taken any kind of action. The way it works is that a code in your website’s homepage will result in the browsers of visitors that leave without converting to generate a cookie from that code. Google Adwords will then use that cookie to generate your ads on other websites that those visitors are visiting to try and reach them again and to bring them back to your site.

Google Adwords can be an incredibly effective way in order to drive leads. However, you’ll want to use these tips in order to get the most out of your ads, thereby giving you a better chance at beating out your competition for better leads.

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