Conversion rate optimisation (CRO) is the process of optimising your site to increase the likelihood that visitors will complete that specific action.
CRO is extremely important because it allows you to lower your customer acquisition costs. We’ll ensure you are getting more value from the visitors and users you already have so by increasing revenue per customer allowing you to grow your business.
There is always room for improvement when it comes to increasing conversions, and the best companies are constantly iterating and improving their sites and apps to create a better experience for their users and grow conversions.
At Web Windows we’ll take the time to learn how potential customers engage with you online before making a purchase. We implement the latest technologies to get deep insight into their behaviour. We’ll test our theories and then only use highly relevant data to make positive changes and seriously increase your ROI.
Even the best tools are useless without the ability to draw insights and take action from the results. Data analysis is the science and understanding of numbers and statistics from a variety of sources. It’s how we help you make the decisions that changes user interactions and brings measurable improvements.
Get into your customer’s mind set. See what they see. Act on what they do. UX tracking software records the experiences of users on your site so we can follow their actions. Heat mapping tools like hover maps, scrolls maps, and click maps give us insights to analyse key elements and enhance future interactions.
Using A/B split testing we’ll get you the most value from your customers, by changing, tweaking and combining on-page elements. With measured performance and data-led changes, we continually refine core pages to boost engagements from your customers and increase conversions at every opportunity.
You’ll need a flexible, real-time approach to creating and editing landing pages. With data gathered and insights gained, we feed into design and content elements to test improvements on new landing pages. We want to help you make those small, quick changes that can have huge impacts on conversion rates.
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