Digital Marketing Strategy

With 20 years of marketing knowledge behind us, we'll create you a plan that sets out how to market to those who matter.

Define your digital marketing today...

Why choose Web Windows to manage your new approach to Marketing?

Our dedicated team prides itself on being a seamless extension of your business. With each passing month, we’ll get to know your market and devise short and long term marketing goals right for you.

We’ll take our time on some initial “discovery discussions” to start the process of writing a marketing strategy. It will set out what marketing channels are likely to be useful for your market and how each one should be deployed. 

We will make budget recommendations and suggest a timeline of activity.

A marketing strategy will give you a tremendous feeling of being focussed and in control. All too often, companies can feel “rudderless,” especially when it comes to digital marketing, and our expertise will provide a clear direction.

Once we have launched any campaigns, we monitor analytics very closely to drive improvements to performance and make sure you are spending your budget most efficiently.

We Use our Power of five formula to devise your marketing strategy

Discovery
In our mind this is the first critical area of any marketing strategy. We need a good understanding of your business and your customers, so who better to ask then you and your team. After some initial phone calls we have a 'Discovery Questionnaire' that allows us to get a fantastic bredth of knowledge on your business so we can provide you with the most effective solutions to help you connect with your customers.
1
Discovery
Strategy
There are a number of reasons why a business needs to develop a marketing strategy. For some it is the case they need help & support for their current team, for others they want to create more customer awareness or drive more sales from existing customers through e-commerce automation. Our goals are all geared towards improving your bottom line.
2
Strategy
Branding
Is your brand and website marketing-ready? Time spent at this stage is seldom wasted, as it directly affects the success of your future marketing efforts. Our inhouse designers can craft a logo, construct an entire website or put together a landing page which will enable you to convert as many visitors into customers as possible.
3
Branding
Advertising
The Advertising stage is where elements of the agreed strategy are passed to department heads; experts in their respective field. Advertising activity might include online display, social media, email, PPC and SEO. Each channel will be allocated a separate budget and KPIs.
4
Advertising
Review
Knowledge is the cornerstone of future marketing success. Generating traffic that results in online sales, forms, email enquiries and phone calls is excellent, but everything needs to be a trackable action. The Review stage gives clarity to what works and allows us to plan ahead.
5
Review

Find out how Web Windows can help you...

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