Outsourced Digital Marketing
Hire Tom Anderson & his team as your Marketing Consultants. He’ll provide you with creativity, insight and pragmatic business sense.
Discover what Tom & his team can do for you.
Tom Anderson – our resident Marketing Consultant oversees our 15 strong team of Digital Marketing experts. Tom and the team will work with you or your team for an agree amount of hours a month and undertake various assignments. A key benefit is that you only pay for the hours worked meaning you get 100% focus.
As a Marketing Consultant, Tom will perform more of a Marketing Director-type role rather than a Marketing Manager, and his insight will be to the overall benefit of the company rather than a single department.
Tom Anderson is a 30 something-year-old high-achieving business graduate. He has expanded the digital agency five-fold, incorporated it in the US and has recently spearheaded a management buyout to become a co-owner of Web Windows Marketing Limited. Tom started as trainee in 2010, having graduated from Leeds with a business management degree and he has lived on a strict diet of internet marketing ever since.
What Are Your Challenges?
Want more Customers?
If you find yourself wondering how you can find and win new customers for your business I can help put you in front of new customers at the moment they want to buy.
Do you need more Enquiries?
So you know you are great at closing deals but you just can’t seem to find enough opportunities. I can help bring new hot prospects to you or your team.
Do you want improved R.O.I?
Perhaps you find your existing methods of advertising are generating a small or unsatisfactory R.O.I? I’ll help you identify areas of wastage and opportunity.
Losing potential customers?
You might feel you are losing potential customers because you aren’t visible online or can’t seem to figure out how get in front of your audience? We can create a plan to help.
Our Areas of Expertise
Whether you’re starting from scratch or looking to expand your online presence it’s essential that each and every channel of any digital marketing plan are closely aligned and strategically working towards the same goal. Take a look at the various services I can offer to learn how my approach to digital marketing can help your company.
Social Media Content
Social media enable individual’s to talk to each other and it’s no different for brands. Good social media management essentially means developing and maintaining long lasting relationships with your fans. I think it’s crucial for the growth of your business. This is something I can take completely off your hands enabling my team to come up with the very best quality and engaging posts.
Social Media Advertising
This is the second part of Social Media. While building a social media following of hundreds of thousands are aspirational targets for any brand, I think it is also important to drive quality traffic and social media advertising allows you to track that using real metrics. I have a team of social media specialists understand that delivering a measurable return on investment needs to be the core objective.
Influencer Marketing
In today’s Social world, it’s not just about what you say – it’s about who’s saying it. Influencer marketing strategies involve finding the most powerful people on social media who’s audience is relevant to yours and getting them to talk about your brand. There are many strategies that we can implement to ensure that you are spending your budget in the correct place and with the correct influencer.
CRO
Driving traffic to your website is all well and good but is that traffic converting to leads and sales? It is essential to track every single visit to your site, what visitors did on your site, why they left your site and how they interacted with your site. This information feeds back into your overall internet marketing strategy to allow you to make the changes necessary to improve the number of conversions.
Pay Per Click
PPC, in particular Google Ads is in my opinion a highly cost-effective method of advertising on both search engines and websites. You only pay when a user clicks on your ad and control how much you pay for each click. Decide how much budget to allocate per day, week or month. As per everything that I suggest, it will be fully tracked using unique landing pages, phone numbers & pixels.
Design & Development
As experts in web design, we’re able to create anything from complex and dynamic e-commerce stores, to simplistic brochure sites to promote your brand and generate enquiries. My team of skilled developers specialise in rapid and robust web development – we create highly bespoke websites that are content-manageable to suit your exact requirements.
Online Display
Display advertising allows you to reach your target audience more accurately and in more cost effective way than with traditional advertising channels like press or TV. Moreover, with online display advertising you are able to monitor the user response and engagement with your brand more closely than when using traditional advertising methods.
Email Marketing
Email marketing is a highly cost-effective way to keep in touch with and retain existing customers and to attract new clients to your business. Compared with other marketing tactics, email marketing offers you one of the highest returns on investment. Not only does it drive sales, visits and bookings from new and existing customers it’s a great way to reinforce your brand.
Our Power of 5 Formula, for your Marketing Success!
Review.
First of all, I’ll review all aspects of your marketing allowing you to gain a different perspective on your business. Often it’s interesting to get a fresh pair of eyes on things.
Strategy.
It may be the case that I will enhance your current plans or be employed to identify new ideas and design a manageable strategy to move your business forward.
Budgeting.
I can suggest sensible and manageable budget parameters required for each task identified. Budgets don’t need to be huge as long as they are utilised effectively.
Optimisation.
Campaign Optimisation is extremely important. The aim with everything I suggest is to; test, measure, improve ROI – REPEAT! This enables you to move your business forward.
Implementation.
In my opinion it is important that I am able to empower you and your team, create exciting & effective marketing assets and deliver tangible results & ROI.
Our Areas of Expertise: Digital Marketing
Marketing consultants with credible marketing knowledge and proven track record are a rare breed. It’s easy to see why because a good marketing executive can transform a business’s profits and in doing so, justify a six-figure salary.
The problem many marketing directors now face is that the marketing rulebook keeps getting re-written; because of this, anything that was studied more than five years ago is almost worthless. With the ever-increasing importance of the Internet affecting every business, a new breed of marketer has come to prominence.
We have experts for every part of the Digital Marketing Mix. We have our PPC teams, Social Media, Content Writing – no matter what it is, we have you covered. The best thing is you are only paying for the hours we work. There are no wasted man-hours, just 100% focus meaning with a few hours of our time each month, we will direct you towards a more successful marketing strategy.
The Hiring Process
Schedule a Meeting
Let us know you might be interested in hiring Tom. A face-to-face meeting can be arranged either at your office or ours in Peterborough.
Questionnaire
Complete a discovery questionnaire prior to the meeting to give him some insight into various aspects of your business and its market.
Agree Task List
During the meeting, Tom will suggest areas where he can be put to best use. The agreed task list will form the basis of his proposal.
Detailed Proposal
Tom will provide a complete breakdown as to what needs to be done on a monthly basis to achieve your business goals and objectives.
Set Milestones
An action will map out what and when the marketing work will be done. Review dates will be set to ensure the work keeps on track.
40% of users would prefer to spend more money on businesses who are engaging in social media.
Source: Infusion Soft
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