B2B Social Media is a fantastic channel for strengthening your brand awareness and generating leads. All too often, businesses consider their area of expertise doesn’t lend itself to social media and ignore it. But usually, they’re wrong.
Content is king and devising a strategy around engagement is the biggest challenge. We have a mix of a dozen different content ideas to deploy in your social media calendar to get it buzzing.
There are lots of things to consider when developing your B2B Social Media Strategy. We’ll help you devise a plan that incorporates lots of important questions, such as:
LinkedIn is the go-to platform for B2B Social Media. It is a place where you can connect with customers & colleagues and use them as advocates of your product. LinkedIn also offers great paid advertising with targeting capabilities to drill down to the perfect audience. LinkedIn is the place where you can create a cult following through Thought Leadership.
Twitter is another favourite when it comes to B2B Social Media Marketing. Twitter is a fantastic place to find news so you can follow your industry titles, retweet and comment on whats going on in your industry. It is also another place where you can distribute your unique content and engage with customers.
B2B marketing has changed. Now, 67% of a B2B customer's journey is entirely digital.
of B2B customers are this far through the sales process before making contact.
of B2B buyers consume blog & Social content during their research process.
of B2B buyers say online content has a major effect on their purchasing decisions.
Promote the business to the exact audience your business needs to reach.
We’ll create a strong call-to-action to maximise your lead generation.
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